As a business ourselves, we understand that the marketing world can be daunting so we thought it was about time to make it a little clearer and answer some common questions.
Q: Can social media marketing really help my business?
A: 100%. It has been proven time and time again that social media can aid businesses and in a modern world with ever-evolving technology, not using social media marketing could actually harm your business. Think about it, nowadays the first thing we do before using a company is search for them online. Having active social media accounts is just one method of securing your brand’s reputation and also means you can have a better relationship with potential clients, guiding them through the sales funnel.
Q: Is email marketing still effective?
A: Yes and is still one of the most effective methods of direct communication with customers. What’s more if you offer people an incentive for signing up such as an explainer video, they will be more inclined to do so.
Q: Should I control my marketing in house?
A: Marketing strategies take time and need to be well planned. If you do decide to implement an in-house marketing strategy then you will need to employ specialists and ensure that all arms of your company are on the same page. Different departments can’t be posting different things and you will also need specialist products and tools to make the most of your strategy. Most businesses often find it is easier to use external specialists.
Q: What is content marketing?
A: Nowadays, effective marketing comes down to creating high quality content, which is then shared across the web. Un-think everything that you learned about marketing and instead of trying to tell the world how great your company is, explain why your company is useful and the answer to every problem. Your content needs to be engaging, entertaining or educating to potential clients – information that people actually want to consume. The aim of content marketing is to provide valuable information to users for free, creating a trusting relationship with them, eventually leading them to make a purchase.
Q: Do I have to be on every social media channel?
A: The answer to this question depends on your business as different social media channels have different audiences. Facebook and Twitter are advised and work well for most businesses but you may also find that LinkedIn is a great option. Remember that Facebook connects over a billion users and Twitter over 316 million so utilise this!
Q: How do I get a better audience?
A: Successful marketing is not about how many people are receiving your content – if you have 5000 followers but no one is interested in your product, what is the point? Instead focus on your marketing methods and make sure that the content you put out is worthy. This way your audience will increase naturally and be relevant.
Q: What is the most important part of digital marketing?
A: Not one part of marketing is more important than the other however it’s a good idea to start by focusing on social media, content creation and user experience.
Q: We already have a marketing plan but it doesn’t do much. What can we do?
A: Reports show that one of the most annoying things that businesses do on social media is purely post promotional content. Likewise, if you have traditional methods of marketing in place such as leaflets, then you need to remember that the world has evolved and the marketing that we once knew is no longer working.
Q: How can we measure our success?
A: Traffic, leads and customers. Unfortunately, counting how many followers you have doesn’t count unless they are interacting with your brand, sealing the deal. From your marketing efforts, how many leads are driven to your site, how many are qualified leads and how many result in a sale? Success won’t happen overnight but ultimately the more time, money and effort you put into it, the greater the results.
Q: Does my company really need a blog?
A: Yes! You need to highlight that you and your company are experts and a blog is one of the easiest ways to do this. In addition to this, by posting engaging, entertaining and educating content on your blog frequently with appropriate tags, you will increase your SEO and appear higher up on search engines. You can also easily link your blog and social media accounts, driving up traffic.
If you have any more questions or would like to speak to one of our experts about which marketing would be best for your business then get in touch today.
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We provide marketing automation and artificial intelligence estate agency software to estate agents. We work with thousands of traditional estate agents to transform them into more digital and data driven businesses, as this is the only way we believe they will exist in the next 5 to 10 years.