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10 questions about blogs that everyone wants answered

10 questions about blogs that everyone wants answered

Just as it seems that bloggers are taking over the world, businesses small and large are also beginning to blog. We understand that it can be quite daunting if you’ve never considered blogging before so we thought it was about time, we answered the most common questions we’re always asked.

 

  1. Does my business need a blog? Traditional marketing methods such as leaflets and newspaper adverts no longer work like they used to. Nowadays, content marketing is the way forward. You need to highlight that you and your company are experts and a blog is one of the easiest ways to do this. In addition to this, by posting engaging, entertaining and educating content on your blog frequently with appropriate tags you will increase your SEO and appear higher up on search engines. You can also easily link your blog and social media accounts, driving up traffic.
  2. I’ve never written a blog before – does this matter? You don’t need to be a trained writer to be able to write an article but having a good sense of grammar is important. There are various templates online which are easy to follow and remember you have to start somewhere!
  3. Do I need a specialist in-house blogger? Content marketing and blogging can be expensive to implement in-house due to the fact that as well as specialist staff and equipment, you also need to evolve with the time. Companies that do implement it internally either find that the costs end up spiralling or that as soon as they get the hang of it, there are even newer ways of doing the same tasks. It can often be a better idea to get a specialist company involved.
  4. How do I drive traffic to my blogs? Give your followers relevant and appropriate information that is engaging, entertaining and educating and naturally your traffic will increase. By sharing your blog and it’s content to your social media channels, you will also be targeting a larger audience base.
  5. What do I write about? High quality content isn’t just information that is well written, but is information that is of real value to your potential clients. Educate your clients with appropriate information and demonstrate how you are vital. Creating and distributing this kind of relevant, valuable information will then help you turn prospects into buyers and buyers into long-term clients. Create content that people actually want to consume.
  6. What are tags? These are usually found at the bottom of your blog and indicate keywords in the article. Tags will often appear as a hyperlink that users can click on to view other content that contains the same tag. If you had written a blog on ‘7 tips for losing fat’, you could choose tags like: healthy, diet, body, health and wellbeing, exercise, advice.
  7. How often should I post on my blog? There is a fine line between posting too much and not posting enough. Generally the advice is that businesses should schedule a blog post once a week.
  8. Should I share my blog on social media? Yes! 100%! By sharing on social media, you are not only proving that your business is capable and understanding of an ever-evolving digital world but you will also drive more traffic to your blog and this in turn, will generate more sales.
  9. What makes a good blog? Firstly, you need to understand your audience and the message you are trying to convey. Your title needs to grab attention - instead of writing ‘summer body information’, write ‘3-step guide to a fantastic summer body.’ Add images, break any huge bits of text up with bullet points and insert a call-to-action at the bottom. Optimising your SEO (Search Engine Optimisation) is also important so use appropriate tags and categories. Obviously this is only the beginning and some companies find that hiring a specialist company to look after their blog is the best option.
  10. How do I measure my blogs success? Most blog systems will have an in-house insights window measuring how many visitors and shares your blog article has. However, you should also consider using a specialist tracking system to understand what people are looking at on your blog and their movements across your website. Why spend so much time and money on marketing and then not track its successes? As well as this, marketing automation and tracking allows you to nurture leads into the sales funnel.

If you have any more questions about tracking or want to send your business into overdrive with a blog, then get in touch and speak to one of our experts today.

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