5 ways to make your email strategies work

5 ways to make your email strategies work

Email marketing still remains one of the most effective methods of business communication. Free, instant and direct – there isn’t a much better marketing strategy but just how do you get those clicks? We’ve come up with 5 simple and effective methods to make your email strategies work well.

1. Create attention grabbing subject lines

This is by far the most important element of email marketing. The subject line is the first thing that a recipient reads and even if they don’t know the sender, if the subject line is grabbing, they will most probably open it. Make them short, snappy and appealing. Research also shows that subject lines in 49 characters or under have a better open rate than those higher. Instead of writing ‘summer body information’, write ‘3-step guide to a fantastic summer body.’

2. Making it work for mobiles is essential

We’ve all got increasingly frustrated when an email won’t load on our phone, text wonky and pictures all over the place – but don’t let this be you! Smartphone and tablets account for over half of all emails opened so make them responsive. Don’t miss out on sealing the sale simply because it looks weird on a phone.

3. Automate your messages

As with your social media marketing, email marketing must be automated. As well as ensuring that your emails are going out on time and to your entire database, you will also be saving time by scheduling in advance. Take it one step further and make it seem like you are thinking about your individual customer by sending annual ‘Happy Birthday’ offers and seasonal information.

4. Content is key

You may have heard this phrase lots recently but it’s time to take notice. Traditional marketing methods no longer work how they used to and people have now learnt to filter out content that they don’t want. Content marketing is the way forward and can easily work with your email strategies. People love something for free so give them content which is engaging, entertaining or educating and by interacting with your brand, they will feel as if they are getting something totally free.

5. Consider the send out time

This goes hand in hand with the fact that you need to know your target audience. If you are a business sending emails to another business then office hours are going to be the best time to communicate. However if your aim is the consumer market, consider times when they might be relaxing on their phone – weekend mornings, late evenings?

A successful email strategy as well as a strong website and great customer experience forms a secure basis for interactive and successful marketing. To make your email strategies work better for you, get in touch and speak to one of our experts today.

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