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Estate agents – Be in the right place at the right time with this essential tool

Estate agents – Be in the right place at the right time with this essential tool

Estate agents – be in the right place at the right time with an intelligent tracking system like FRAGRA in place. Imagine if you knew exactly who was on your website, what page they were looking at, where they went next etc. Well you can and guess what, a lot of your competitors are already doing it.

FRAGRA is marketing automation that uses tactics. Prospects are targeted, based on their activities and receive specific content and marketing, thus nurturing them from first interest through to sale. Marketing automation allows you to target the right customers with the right messages, at the right time, meaning that you can increase the lifetime value of each customer. From nurturing leads to selling more to your current client base, FRAGRA can help you generate more sales revenue from customers.

Ultimately, with FRAGRA in place prospects are targeted, based on their activities and receive specific content and marketing, thus nurturing them from first interest through to sale.

Why implement FRAGRA?

  • 1. Find out who is on your website and what they are looking at
  • 2. Automatically nurture your prospects until the point of sale
  • 3. Work more efficiently by only spending time on relevant leads
  • 4. Always know who to call for your next deal

FRAGRA provides you with a full set of statistics to help you monitor and track visitors to your website. FRAGRA will continue to nurture that contact by sending them your engaging, entertaining or educating content, ultimately keeping you at the top of their thought process without you having to do a thing. As FRAGRA is keeping track of all of your contacts activity, you no longer need to keep an eye on your traffic reports, as FRAGRA will email YOU to let you know when someone does something of interest or reaches a certain score that you deem of interest.

We understand that it’s a lot to understand but ask yourself this question - what is the point of putting in all the hard work if you don’t know how it’s being received or what people are looking at? With FRAGRA in place, you can see who is clicking on links and what they are looking at on your website eventually nurturing these leads into sales.

Creating all of the content for you is also not an issue. Gabble – our expert content team, can also produce content for your social media, blogs and publications if required.

If you would like to change the way you sell with FRAGRA and always be in the right place at the right time, please get in touch today.

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