Instant valuation tools have proven to be a great hit with estate and letting agents nationwide. However, a common problem, which agents seem to have, is that once the instant valuation lead comes in, if the client declines a face-to-face valuation, they don't really know what to do with it.
Using a nurture system like FRAGRA easily solves this problem. FRAGRA can integrate directly into your ValPal so that if anyone completes your instant valuation lead generator, they will automatically have their info stored in your FRAGRA account.
FRAGRA will then continue to nurture that contact by sending them your engaging, entertaining or educating content, ultimately keeping you at the top of their thought process without you having to do a thing.
Not only that but because FRAGRA also tracks everything that your contacts are looking at on your website, FRAGRA will automatically let the right member of staff in your company know that they should contact them and alert you as to when that contact is active again even if it is 6 months time.
If you are using a lead generation tool such as ValPal, instant valuations or any other form of lead generation/landing page then it is essential that you have a nurture program set up in order to reap the rewards of your leads over time.
For more information about using the FRAGRA tool in your business click here
If you are not currently using an instant valuation tool to generate leads for your nurture programs - take a look here
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We provide marketing automation and artificial intelligence estate agency software to estate agents. We work with thousands of traditional estate agents to transform them into more digital and data driven businesses, as this is the only way we believe they will exist in the next 5 to 10 years.