Outlook Property Services, one of East London’s fastest growing agents, has achieved x2 growth, doubling the amount of valuations conducted in 2017. In addition to this, in what the majority of agents would consider a tough or struggling market, Outlook have continued their success by opening a new branch in Tottenham, which is currently undergoing regeneration.
Marlon Fox, Managing Director of Outlook Property Services, said, “We are very pleased with the progress we have made. Through the use of a range of Iceberg Digital’s Proptech products such as a sophisticated lead nurturing and tracking system, a quarterly personalised newspaper and other marketing material we have managed to double the level of valuations we have generated since the beginning of the year.”
Daniel Barbanel, a Director at Outlook Property, and Residential Property Consultant to Tottenham Hotspur FC, believes that the redevelopment of Tottenham will have a huge impact on the local area. “There is a lot of evidence in London and other cities that an investment of this scale can really kick-start growth and regeneration. We see Tottenham as an area with huge potential, which is why we opened our newest branch here at the beginning of the year. We’re looking forward to the benefit that local businesses will receive when the project is completed”.
Mark Burgess, CEO at Iceberg Digital, the company Outlook Property Services have employed to assist with their growth, added, “Competition in Outlook’s patch is fierce but it’s not just the presence of corporates as some of the independents operating in the local area are equally as aggressive in their marketing. We have implemented various tools for Outlook that would address any strategy issues and in turn grow their market share. We have helped Outlook to get their entire content marketing loop off the ground, in both online and printed formats and have created structure for local marketing in individual branches.”
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