The world we now live and do business in, is very intelligent and as such how we behave and also market our products and estate agencies needs to be even more intelligent.
Imagine if you knew exactly who was on your website, what page they were looking at, where they went next etc. Well you can and guess what, a lot of your competitors are already doing it.
A website tracking system is a tool that provides you with a full set of statistics to help you monitor and track visitors to your website. Sound impressive? It is. But wait – you don’t think you have enough website traffic in the first place? Don’t panic. Creating a company blog which shares weekly engaging, entertaining or educational articles onto your social media will draw people into your website and therefore into your tracking system.
An intelligent tracking system will then continue to nurture that contact by sending them your engaging, entertaining or educating content, ultimately keeping you at the top of their thought process without you having to do a thing.
Not only that but because an intelligent tracking system also watches everything that your contacts are looking at on your website, they will automatically let the right member of staff in your company know that they should contact them and alert you as to when that contact is active again even if it is 6 months time.
We understand that it’s a lot to understand but ask yourself this question - what is the point of putting in all the hard work if you don’t know how it’s being received or what people are looking? With a tracking system in place, you can see who is clicking on links and what they are looking at on your website eventually nurturing these leads into sales.
Ultimately, with a tracking system in place prospects are targeted, based on their activities and receive specific content and marketing, thus nurturing them from first interest through to sale.
Why implement a tracking system?
If you want to know how you can implement an intelligent tracking system into your estate agency and send sales soaring then get in touch today.
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We provide marketing automation and artificial intelligence estate agency software to estate agents. We work with thousands of traditional estate agents to transform them into more digital and data driven businesses, as this is the only way we believe they will exist in the next 5 to 10 years.