You may have heard of the phrase, ‘content is key’. It is an expression that has dominated the marketing world for quite a while now and although it sounds easy, for those who aren’t marketing or editorial specialists, it can be quite difficult to understand.
According to The Content Marketing Institute, content marketing is, “ a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately to drive profitable customer action.”
To put it more simply, content marketing is media that you create that is specific to your business. This can include blogs, newsletters, videos, social media posts, photos and more. The key thing about successful content marketing is that you need to make sure that your content will educate, entertain or engage your audience.
What’s more, by creating good content that is relevant to your business, you open up opportunities for that content to rank in Google, benefiting your SEO (Search Engine Optimisation).
Once you create an email newsletter list, you can easily send out content that keeps the prospects on your list engaged with your company. Sending out frequent newsletters with content your audience is interested in not only helps to keep you at the front of their mind but also opens up the doors for a more natural follow up.
By using content marketing to educate and engage with your audience, you can create warmer relationships. In addition to this, by creating content that educates your audience about your business, you’re positioning yourself as an expert in your industry. This in turn will mean that they are likely to return to you for advice in the future.
If you have been in business for more than 5 years, the marketing you once knew and understood is no longer working and social media is hugely responsible for this. For this reason, we created our very own service called Gabble - to solve the problem of getting good content written for you in a regular and timely manner. If you need help with content marketing and the tools that go with it in order to make it work for your business, drop us an email and we can explain how we have helped solve these problems for businesses of all sizes.
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We provide marketing automation and artificial intelligence estate agency software to estate agents. We work with thousands of traditional estate agents to transform them into more digital and data driven businesses, as this is the only way we believe they will exist in the next 5 to 10 years.