NEWS FLASH. The world is changing and therefore we need to change the way we think, live and do business. 15 years ago – if someone wanted to find out more about your company, they would either pop into your store or find your number in the yellow pages and ring up. Nowadays, the first port of call is the Internet.
Modern customers are sophisticated and expect a sophisticated service back. Tried and tested marketing activities that were once popular just don’t have the same effects as they once did and nowadays if you don’t utilise the powers of social media, you’re asking to fail.
It’s obvious that marketing is changing faster than people can keep up with it. People no longer want to receive traditional marketing methods like newspaper adverts and the public now filter out things they do not want to read. Nowadays, effective marketing comes down to creating high quality content, which is then shared across the web. High quality content isn’t just information that is well written, but is information that is of real value to your potential clients. Educate your clients with appropriate information and demonstrate how your business is indispensible. Creating and distributing this kind of relevant, valuable information will then help you turn prospects into buyers and buyers into long-term clients.
We are now incredibly lucky that we can access information at the touch of a button from the comfort of our own homes. In a world where people are doing multiple things at once, the need for EASE is essential. It is now easier than ever to get the information we need about a company and you, as a business need to make sure that your business can be found easily. Having active social media accounts is just one way of securing your brands reputation but also allows for constant business to consumer communication. Using social media is free and a great way to get word out about you and your product.
In addition to this, years ago if you exaggerated the truth about your estate agency you may not have been found out but today that isn’t the case. Create a trustworthy brand that is transparent and honest and business will find you, rather than you finding business.
In addition to this, the competition is hot. If you fail to keep up with the times then potential clients will only find the services that they need somewhere else. Combine the values of a traditional estate agency with ever evolving technology and strategies and you’re in for a win-win situation.
To find out about how you can MODERNISE your estate agency with educational, engaging or entertaining content which is then shared on social media, get in touch today and one of our experts will be happy to help.
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We provide marketing automation and artificial intelligence estate agency software to estate agents. We work with thousands of traditional estate agents to transform them into more digital and data driven businesses, as this is the only way we believe they will exist in the next 5 to 10 years.