It is crucial to have an ultimate goal and then break this down into 1-year goals and also 3-year goals. You may want to increase profits, get more website visitors or see a surge in instructions. Whatever your goal, there are a number of reasons that will stop you reaching it so be prepared and take a look at this essential advice.
You haven’t refined your marketing strategy
As with everything else in life, marketing requires a plan. Without marketing, sales may crash and companies may have to close – every business knows they should be doing marketing but how is another question. Marketing is not just sending a few e-mails and uploading a social media post every week, for successful marketing you need a strategy and once you have a plan, it must be implemented. A marketing strategy includes audience, revenue, profit and brand and you should change your strategy when you realise that what you’re doing is not as effective as it could be.
You haven’t adjusted your marketing methods for years
As the world has evolved over the years, marketing has too. Tried and tested activities that were popular years ago, just don’t work anymore. Advertising rarely gets enough response in order to justify the costs and you might even find that the website you spent a lot of money and time on, just isn’t creating the appropriate leads and clicks. People no longer want to receive newspaper adverts and flyers and filter out things they do not want to read. Nowadays, effective marketing comes down to creating high quality content, which is then shared across the web and in print.
You’re trying to do too much
Small estate agencies often don’t have the time, budget or resources to successfully install an in-house marketing strategy. This doesn’t mean that you need to give up but instead consider using a specialist external company. Set your business clear goals and DON’T change them. Even if you only set yourself 3 goals for the whole year, it’s something!
You don’t have an online presence
This may sound obvious but if you aren’t dominating the first page of search engine results then how are potential customers meant to find you? Having active social media accounts helps and you should also create a company blog. By posting engaging, entertaining and educating content on your blog frequently with appropriate tags you will increase your SEO and appear higher up on search engines. You can also easily link your blog and social media accounts, driving up traffic.
You fail to understand or investigate social media
Social media is crucial if you want your estate agency to soar. Instead of viewing social media as ‘a young person’s thing’ think of it this way - using social media is free and a great way to get word out about you and your product. Estate agencies that fail to research or even attempt to research will fail, as there are plenty of other high-street agents who are successfully using social media as a successful marketing platform.
If you want to send your sales into overdrive and reach your one-year goal with ease, then get in touch today and one of our experts will be happy to help.
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