From mismatched multi-branch marketing problems to multi-award winning market leader
When we first started working with the guys at Balgores, they already had 5 offices but were struggling to keep control of their brand. Individual branches were doing things slightly different and there weren’t any consistencies when it came to the design of items such as window cards and newspaper adverts. They were (and continue to be) a group of people with a lot of industry experience but were, by their own admission, struggling to get the right message across to potential customers. Balgores were chasing for business rather than business finding its way to them.
We have now worked successfully with Balgores for many years and the business is in great shape. Their marketing and branding is now looked upon regionally and nationally as one of the most impressive and recognisable in the industry. Nowadays, their marketing is both structured and highly performing and in the time we have worked together they have won over 20 industry awards (they had never won an award before) and expanded to 11 branches.
Martin Gibbon FNAEA Balgores Group, MD says...
“ We have been working with Iceberg for the last 5 years and during this time our business has gone from strength to strength. We are now market leaders in most of the towns we operate in and regularly win prestigious awards. ”