Our mission is transforming estate agency through technology and expertise. Mark Burgess, the Founder of Iceberg Digital created our eco system of software, website and world class networking and mentors for agents based on The Estate Agency Business Journey methodology, for agency owners seeking excellence that were tired of the same old thing.
If that is you. Welcome home!
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
Lifesycle uniquely accelerates estate agency sales and profits, outpacing traditional CRMs by focusing solely on sales only rather than spreading thin across multiple departments. After all, do you really want to choose the best CRM for your sales department by what property management functions it has?
Favoured and proven by the UK's rapidly growing agencies. Lifesycle integrates sales CRM digital marketing, data analytics, content creation. and Al into one platform, designed to elevate the sales aspect of the business. This comprehensive tool transforms both new business generation and existing fulfilment efficiently.
Imagine if your website knew each of the different type of visitors that arrived and treated them as different as if your team were meeting them in your office by transforming the site to appeal to them in the blink of an eye. Neuron delivers personalised experiences to your customers through tailored content based on what Lifesycle knows about the visitor. For example, if a visitor has a property to sell in a certain estate, Neuron will rebuild the website in the blink of an eye to make sure that they are seeing how successful you are at selling property in that estate and ensure they see a prominent way to book a valuation with you, where as a buyer would see the property search.
Uzair acts as your personal Estate Agency assistant inside Lifesycle. Carrying out many of the heavy lifting tasks for you such as writing vendor care reports for you covering how long the property has been on the market with you, where it has been advertised, who has looked at it online, how many viewings it has had and the feedback from those viewings, the details of any offers etc, saving you hours and hours of work and improving your lines of communication with clients. It can write detailed property descriptions with no prompts needed, write industry specific content for your blog, social media and email marketing, and even design the emails.
"You don't know what you don't know" guides our mission to elevate estate agency practices. Estate Agency X is open to all agents whether they partner with Iceberg or not and is our committed to shaping the future of estate agency and giving back to this industry that we love. We provide access to world-class business mentors and successful agents, that have been through the transformation from old school Estate Agency to the modern way, through events, workshops, and podcasts, sharing insights for growth and improvement right from the cole face.
Constantly nurturing your entire database with engaging, educational or entertaining content is critical not just for you to stay top of mind but in order to give your team the insights they need for step 2.
By integrating CRM data with insights on what your database reads online, our AI identifies prime opportunities for your team, like targeting a valuation from 3 years ago now exploring content on selling.
Adopting this method is new to estate agency, traditionally fast-paced and focused on contacting everyone in search of a rare lead. Surprisingly, your team will need guidance to embrace a slower, more targeted approach.
After learning to slow down, the team can focus on outcomes rather than output. For example, is the goal 100 calls or securing 3 new listings? If it's the latter, the number of calls becomes irrelevant; achieving it in fewer calls allows for shifting focus to other tasks.