12-Month Accelerator Programme

Vision, Mission, Values.
You may have crafted core values or a mission statement before, but did they really change the way you run your business? For many estate agents, the gap between intention and action can be overwhelming. In this workshop, we will help you learn how to bridge that gap, turning your vision, mission, and values into a powerful, strategic tool that drives results and empowers you to hire great staff, every time.

Julia Langkraehr is one of the UK’s most respected entrepreneurial leaders, with a proven track record of building multimillion-pound businesses across three countries. A true pioneer, Julia was the first to introduce pop-up retail in Europe and later became the UK’s first EOS Implementer. With over 20 years of experience and having coached more than 3,000 business owners, Julia is known for her ability to unlock clarity, simplify operations, and lead businesses to unprecedented growth. Featured in The Financial Times and recognised as one of the UK’s Top Ten Women Entrepreneurs, her expertise is unmatched, and her insights have helped shape the success of businesses worldwide.

If you’ve ever struggled to turn your mission or values into something tangible that drives results, this workshop is your answer. Julia will show you how to create real, actionable meaning from your core principles, giving you the tools to make better decisions, align your team, and position your agency for long-term success. This isn’t just about words, it’s about unlocking the potential within your business to lead with confidence and purpose. When you leave, you’ll not only understand what sets your agency apart but have the framework to make it a reality. This is your opportunity to learn from one of the most influential business leaders in the UK and take your agency to a whole new level.

Identity, Expression, Emotion.
Does your estate agency struggling to define a brand that truly connects with clients? In a crowded market, having a clear, compelling brand isn’t a luxury, it’s a necessity. This workshop will help you uncover your agency’s core identity, build strong brand pillars, and craft an irresistible elevator pitch that aligns with your values and resonates with your audience. You’ll leave with the tools to express your unique value proposition and create a brand that stands out with authenticity and emotional impact.

Mike Symes is a renowned marketing and branding expert, speaker, and author, with over 30 years of experience helping businesses stand out. As CEO and co-founder of a multi-award-winning agency, and former Head of Marketing at Bank of New York Financial, Mike has a proven record of creating powerful, enduring brands. His expertise has earned him top industry accolades, including Financial Marketing Agency of the Year in 2024, demonstrating his commitment to excellence.Mike has worked with major brands like BNP Paribas, AXA, and Barclays Corporate, helping them build brand identities that drive growth, some going from £5m to £50m a month turnover. He understands what it takes to make a brand not only memorable but also meaningful to clients. He will combine in-depth research with actionable insights, showing you how to develop a brand ‘DNA’ that inspires trust and growth.

If you’ve ever struggled to clearly define what makes your estate agency unique, or how to effectively communicate that to potential clients, this workshop will be a game-changer. Mike will help you transform your brand from just a name to something that truly resonates. You’ll learn practical steps to align your brand with your business values, elevate your market presence, and create lasting emotional connections with clients. This is your opportunity to turn your brand into a powerful tool that drives loyalty, trust, and growth in a highly competitive market.

Position, Channels, Value.
Are you frustrated with always undercutting your fees, chasing clients, and relying on outdated sales methods that don’t deliver results? This workshop is for estate agents who want more - a system where clients come to you, ready to pay the fees your expertise deserves. Mark Burgess will guide you through the psychology of selling and marketing, helping you position your agency as the top choice in your market. You’ll learn how to create a pipeline of prospects, nurture them effectively, and convert them into loyal clients, all while using cutting-edge strategies that are far beyond what you’ve seen before.

Mark Burgess is a powerhouse in the estate agency world, with over two decades of experience building multimillion-pound businesses. As the CEO of Iceberg Digital, the creator of Lifesycle, Neuron, and EAX, Mark has revolutionised the way agents grow their businesses. He’s a two-time best-selling author, having written Where Did My Industry Go and The Estate Agency Revolution, both of which have reshaped how agents think about their industry and adapt to changing markets. Recognised by Forbes as one of the most impactful entrepreneurs, Mark had his own Sky TV show on business and co-hosts the UK’s #1 estate agency podcast, Estate Agency X. Mark is also certified in behavioural economics, giving him a deep understanding of how to influence customer behaviour through effective marketing and sales techniques. His strategies are data-driven and designed to position your agency for maximum growth.

This is your opportunity to step into a new way of thinking about sales and marketing. Mark will teach you how to stop chasing clients and start attracting them, showing you how to command the fees you’re worth without lowering your standards. You’ll learn the psychology behind why clients make buying decisions and how to craft a marketing system that nurtures prospects until they’re ready to convert into high-value clients.If you’ve ever felt stuck, frustrated by inconsistent leads, or forced to compete on price, this workshop will give you the tools to turn your business around. Mark’s unique combination of real-world experience, behavioural economics expertise, and innovative marketing strategies has helped agents across the UK transform their businesses—and now it’s your turn. Don’t miss this chance to learn from one of the industry's top leaders and start creating the business and the income you’ve always wanted.

People & Communication.
This workshop focuses on how to inspire your team, create the right structures for success, and master open communication, both within your agency and with your market. Rob Brady will help you unlock the full potential of your team's performance, ensuring that every member is performing at their best, not just by hitting KPIs, but by building a culture of innovation, passion, and sustainable growth.

Rob Brady is an Elite Performance Coach at Iceberg Digital, recognised for transforming estate agencies with his innovative leadership and performance strategies. Over the past five years, he has coached hundreds of estate agents across the UK on how to reframe their mindset for growth and success. As a certified master NLP and life coach, Rob specialises in helping agents recode their thinking to achieve greater results. He is a member of the Association of Coaching and the Chartered Management Institute, bringing a wealth of qualifications and experience to his coaching. Before becoming a coach, Rob managed a property portfolio worth over £11 million and led teams of 28 members in an award-winning estate agency. His expertise goes beyond performance, Rob has spoken at TEDx, FTSE 100 companies, and schools on mental well-being and resilience. Rob’s achievements also include running multiple marathons, completing a 100km ultra marathon, co-authoring an Amazon #1 best-selling business book, an award winning fundraiser and hosting three top-charting podcasts As the co-host of Estate Agency X, the UK’s #1 podcast for estate agency entrepreneurship, Rob brings real-world insights and actionable strategies to agents. His coaching blends psychology, communication, and structure, giving agents the tools to lead with confidence.

Performance isn’t just about hitting numbers, it’s about creating a culture where every team member feels empowered to succeed. Rob’s INSPIRE Framework goes beyond traditional KPIs, focusing on the psychology of leadership, communication, and team dynamics. You’ll discover how to identify blind spots in your leadership style, manage internal change, and create a team culture where resilience and innovation thrive. In this workshop, Rob will guide you through structuring your agency for success, ensuring that each role is designed to maximise performance. You’ll also learn how to build communication pathways that not only strengthen your team but resonate with your market, giving you the edge in a competitive landscape. With Rob’s proven methods, backed by years of experience and a deep understanding of leadership, you’ll leave with the tools to transform your team, your agency, and your future. If you’re serious about growth and development, this is the workshop you can’t afford to miss.

CX, Leadership, Consistency.
If you’re stuck in the daily grind of running your estate agency, constantly firefighting, and struggling to deliver a consistent customer experience, this workshop will change everything. Marianne Page will teach you how to build high-performing teams, implement systems that guarantee consistency, and deliver exceptional customer experiences without you needing to be involved in every detail.

“Marianne’s McDonald’s experience makes her one of the world’s most qualified experts on the practicalities of implementing systems and building high-performing teams.” Over 27 years at McDonald’s, she developed over 14,000 managers and franchisees, mastering the art of building effective teams and systems that work. For the past decade, she’s been applying that expertise to help small business owners build consistent, well-structured operations that allow them to step back from the day-to-day. As the award-winning author of four books, including Mission: To Manage and Simple Logical Repeatable, Marianne is renowned for her ability to turn complex challenges into simple, actionable steps that lead to real change.

If you’re struggling with inconsistent operations, this workshop is your key to transforming your estate agency. Marianne will equip you with practical strategies to build systems that ensure consistency and teams that take ownership, all while delivering a first-class customer experience. You’ll leave with the confidence to lead your business without needing to oversee every detail, finally freeing yourself to focus on growth.This is your chance to learn from one of the top experts in operations and leadership—an opportunity to unlock the true potential of your estate agency and take it to new heights.

Bringing It All Together.
This workshop brings the entire 12 month course together, not only to review all of the previous sessions and link them up but also to look at how this fits into a new and incredible customer journey that your business can implement going forward.

Mark Burgess is a powerhouse in the estate agency world, with over two decades of experience building multimillion-pound businesses. As the CEO of Iceberg Digital, the creator of Lifesycle, Neuron, and EAX, Mark has revolutionised the way agents grow their businesses. He’s a two-time best-selling author, having written Where Did My Industry Go and The Estate Agency Revolution, both of which have reshaped how agents think about their industry and adapt to changing markets. Recognised by Forbes as one of the most impactful entrepreneurs, Mark had his own Sky TV show on business and co-hosts the UK’s #1 estate agency podcast, Estate Agency X. Mark is also certified in behavioural economics, giving him a deep understanding of how to influence customer behaviour through effective marketing and sales techniques. His strategies are data-driven and designed to position your agency for maximum growth.

How often have we allbeen on some form of self development course that was great at the time but never lead to any change in our organisation. In this session Mark will bring the whole 12 month journey together for our agents and give them a clear path for the future. Mark will then share his decade of experience in building customer journeys in a practical environment so that you are equipped todo this yourselves at any point you may choose in the future.