Avocado Property Case Study
Discover how Avocado Property, a forward-thinking and customer-centric challenger brand, leveraged Lifesycle to transform its business. Managing Partner, Ian Macbeth, discusses Avocado's revolutionary approach and transformation, and the secrets behind their innovative strategies,
cutting-edge technology, and data-driven tactics used to unlock their success, propelling them to the forefront of the industry.
Who are Avocado Property?
Avocado Property is an innovative estate agency aiming to revolutionise the property industry and enhance the home moving experience. As a challenger brand, Avocado Property is al-ready making waves in the UK market, and our mission is to continue impacting the public positively.
What sets Avocado apart is our unique business model. Our team consists of highly experi-enced local agents who operate as individual business owners within our company. As a result, every client receives direct contact with the business owner from the beginning to the end of their property journey.
"Our Mission Is: To deliver an experience so incredible you’ll even recommend us to your mum."
Address:
3A Oakmede House, Oakmede Place, Binfield. RG42 4JF
Contact Details:
Tel: 01344 249500
Estate Agency Marketing Success with Lifesycle
Why did you reach out to Iceberg Digital?
Even before the official launch of Avocado, we proactively researched solutions within the industry. At this point, I reached out to Iceberg Digital because I recognised the importance of what Iceberg Digital was doing in developing marketing software for Estate Agents and providing an integrated solution.
What were your fears and barriers to change?
As with any change, inherent fears were associated, especially with our unique business model.
While Lifesycle proved to be an excellent marketing platform and CRM for myself and Mike (my business partner), we were concerned about self-employed agents' adaptability to using other CRM systems nationwide.
Outcomes of using Lifesycle?
Since fully transitioning to Lifesycle the outcomes we have experienced have been truly remarkable. With Lifesycle, we have leveraged our database and audience to deliver targeted content through email nurture campaigns. Lifesycle empowers us to build and establish ourselves as a data company.
Lifesycle Estate Agents Software
With so many available options when it comes to software for Estate Agents, it can be a daunting task to decide which one is best. One thing you can be sure of, none of them offer CRM and Marketing in one platform - and that is where the real magic happens.
