About Iceberg Digital | Estate Agents Solutions Provider

Who is Iceberg Digital?

Founded

Founded in 2009 by 2 time best-selling business author, Mark Burgess (originally an agent) and responsible for many innovation firsts throughout the years, Iceberg Digital are the pioneering force behind many of the industry standards you see in Estate Agency today. We have won an enviable selection of awards for both innovation and technology along the way. Our vision is to modernise the property industry and right now we are focused on providing the systems and data for Estate Agents to work smarter.

The survival of Estate Agents

At Iceberg Digital, we have always envisioned a future where innovation transforms the landscape of the property industry. But our vision involves embedding Estate Agents and their technology firmly into the future of the property industry to avoid them being phased out by technology. For the past 15 years, we have discussed our commitment to be embracing cutting-edge technologies, including AI. It is at the heart of our mission, vision, and product offering.

Future

It is clear to see that the property industry is broken and could work much better using technology. However, most of the companies looking for a solution are trying to do so without the involvement of Estate Agents. Our goal is to keep Estate Agents at the heart of property transactions by making their technology the catalyst for change.

Lifesycle Neuron Uzair Estate Agency X

Our leadership team

Meet our exceptional leaders, and some of the dedicated individuals who embody our values, the guiding compass that directs our company, and the cornerstone of everything we achieve.

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Connect with us

Stay connected with us and be part of our vibrant community by following us on our social media channels.

Iceberg Digital in the press Latest news

The very core of our brand

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Our purpose

Our purpose is to simplify and improve the moving process.

Our vision

To modernise the property industry.

Our mission

Our mission is to empower Estate Agents to work smarter.

Our values

The principles that guide us in pursuit of our vision and mission

Be an expert

Through continued learning and self-development, we support and encourage everyone to improve their knowledge and themselves as a person.
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We want to recognise everyone as a reliable source of technique and skill, whose ability to judge and make the right decision is a natural desire and supports our vision.

Be commited

We are committed and loyal to our team. We invest time and resources, and most importantly, we believe in them.
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Through this, everyone believes in our mission to create Estate Agency Software that makes a significant difference in transforming how the industry works.

Be connected

In fulfilling our purpose and achieving our vision, it is vital to show connectivity to one another.
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It pulls us together, keeps us related and enables us to build relationships and collaborate in the most successful and achieving ways, drawing us closer together and forming the bonds and foundations of our business.

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What makes us so different?

We were made for the disruptors. Those looking for a better way.

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Iceberg Digital in the press

First Industry-Specific AI Tool Flooded with Requests in Just 3 Days

Iceberg Digital, the creators of Lifesycle have released Uzair, an industry-specific artificial intelligence (AI). They made the platform available for public testing on February 1st, but it requires 48 hours to optimise the user's Lifesycle data before it can be used. Following that, it was an instant hit, with over 50,000 requests in the first day, asking the AI assistant for help with tasks such as creating detailed vendor or landlord care reports about how the marketing of their property has been going, writing articles for social media specific to Estate or Letting agency and compiling property descriptions, right there inside their CRM for them. Within three days, Uzair had jumped to just over a quarter of a million requests from agents, solving communication problems with sellers and article or property description writing for agents along the way.

Navigating economic shifts in estate agency

In the ever-evolving In the ever-evolving landscape of residential estate agency, the pressure is mounting. Owners are grappling with rising inflation affecting wages, increasing minimum wage mandates and a surge in competition from self-employed agents driving fees down. It's a challenging environment where profitability can seem elusive. However, there's a beacon of hope for agencies looking to thrive amidst these pressures.

Elevating Estate Agency: Iceberg Digital's Dual Focus on AI Tools and Human Business Development

Iceberg Digital, a leading provider of software, AI tools, and business learning programs for the estate agency industry has announced a series of ground-breaking innovations at their annual Iceberg Summit. The event, which has just established itself as a pivotal moment for the industry, showcased the latest features and products designed to revolutionise estate agency operations. Mark Burgess, CEO of Iceberg Digital, led the unveiling, emphasising the company's commitment to transformation within the estate agency industry."We've always envisioned Iceberg Digital as a transformational hub for estate agencies," Burgess said."Our new releases reflect our dedication to that vision, providing tools that are not just evolutionary but revolutionary."

Uzair - First Estate Agency AI Tool Approved by Microsoft

On the 29th of November, Iceberg Digital will hold its first annual Iceberg Summit to unveil its latest products and enhancements, including the launch of Lifesycle 4, the launch of Neuron (a new AI website offering) and updates on Estate Agency X which is a resource platform for agents looking to the future of estate agency. Iceberg Digital's clients are undoubtedly excited about all of these things; however, it is a tool called Uzair that the rest of the industry is particularly interested in. Whilst AI has become a somewhat overused word in the last 12 months, Iceberg Digital is one of the few companies that have been discussing it for the past five years and their work is now coming to fruition. Uzair is by no means the first use case of AI in Estate Agency but the tools to date have been ChatGPT inside someone's software, making them incredibly more convenient than having to go to the ChatGPT website but not much more than that and not independent tools.

Agents are changing the way they work and growing FAST

Innovative companies like Avocado Property, The Avenue and By Design are taking the industry by storm with their new ways of working internally with their teams and externally with their clients. The speed of growth they are experiencing is unique, especially in a market most consider to be slow.