The traditional call back diary is a time-consuming, outdated process that estate agents have relied on for years, often with frustrating results. It involves chasing up old property valuations by manually moving dates forward and calling prospects who often don’t answer, or worse, wish the calls would stop. This inefficient process leads to long lists of cold prospects and, inevitably, people dropping off the radar.
But what if there was a better way? With our technology, agents can automate the nurturing of old valuations by sending useful content to prospects, and the system alerts them when someone engages with it. Instead of cold calling, agents receive a targeted list of warm leads who are already interacting with their content—making calls much more productive and satisfying.
Here’s how it works: after a market appraisal, key information is entered into Lifesycle, which automatically creates a branded, web-based report that’s sent to the prospect via email and SMS. But the real magic is in what happens next—Lifesycle tracks the prospect’s activity, not just when they view the presentation, but across your website and any content you’ve shared. It alerts agents at the perfect time, ensuring you reach out when interest is high, even if the valuation was done months or even years ago.
Lifesycle doesn’t stop there. It keeps your prospects engaged with automated email and social media nurturing campaigns, keeping you top of mind without lifting a finger. So, when they’re ready to re-engage, the system notifies your team, giving you a warm lead and a higher chance of converting them into clients.
Imagine putting all your old valuations into Lifesycle and the money it would inevitably end up generating over time instead of just forgetting about valuations that are more than a month or two old!
If you’re not yet a Lifesycle user and want to learn why so many of the top performing sales agents in the UK use our software, book a call today.
