In this Estate Agency X podcast episode, Mark and Rob look back a month after the Estate Agency X 9 event, reflecting on the deeper, long-lasting insights that have been shaping agents’ approaches. Mark revisits his 2018 prediction about a “new era” in estate agency, a divide that’s now here, where agents are moving toward a more strategic approach that shows value through precise data, strong brand identity, and targeted marketing. He explains how these elements, when combined correctly, create a powerful narrative for clients. Without the right data, he warns, brand and marketing efforts can miss the mark, resulting in empty buzzwords rather than meaningful impact.
One of the standout moments remains Daniel Priestley’s session, which inspired agents to think beyond traditional methods. Daniel highlighted how memorable, value-driven brands are using digital tools to create genuine connections with clients. His approach to branding has led many agents to reconsider how they present their agency’s unique strengths.
Reflecting on the estate agency panels, Mark and Rob discuss how the self-employed model and scalable, data-driven strategies have stirred significant interest. The first panel encouraged agents to embrace autonomy without isolation by leveraging tech and centralised data to build structured operations, while the second panel offered real-world tactics for scaling without compromising on quality or fee integrity. Insights on AI and nurturing systems have already inspired agents to build sustainable growth models that prioritise service excellence.
As they wrap up, Mark and Rob celebrate the community spirit that EX9 created and the impact it’s still having. For listeners aiming to lead in this evolving industry, this episode delves into the tools and mindsets essential for thriving in the “new era” of estate agency.
