The secret weapon behind so many of the UK’s leading Estate Agents.
Our mission is transforming estate agency through technology and expertise. Software, Websites, Networking and Training.
Mark Burgess, the Founder of Iceberg Digital created our eco system based on The Estate Agency Business Journey methodology, for agency owners seeking excellence that are tired of the same old thing. If that is you. Welcome home!
Discover where you are in your The Estate Agency Business Journey Today!
Answer 26 questions and we’ll show you where you are and how to move forward.
Take our Estate Agent Business Journey Profiler to gain valuable insights on the proven path towards the business of your dreams.
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Software
Artificial Intelligence
Website
The Software...
Lifesycle accelerates listings and profits by focusing on not just the day to day delivery but generating business too, outperforming traditional CRMs that focus on just the delivery. Favoured by the UK's fastest-growing agencies, Lifesycle integrates sales CRM, digital marketing, data analytics, content creation, and AI into a single platform, transforming both new business generation and fulfilment and allowing agents to offer something extra to their Self Employed offering.
The Websites...
Neuron personalises your website by instantly adapting content to match each visitor's profile, just as your team would in person. Leveraging Lifesycle's insights, Neuron tailors the site to showcase relevant successes and actions, such as highlighting valuation booking options and sold properties nearby for sellers or property search tools for buyers.
AI-assistant
Uzair acts as your personal Estate Agency assistant inside Lifesycle. Carrying out many of the heavy lifting tasks for you such as writing vendor care reports for you covering how long the property has been on the market with you, where it has been advertised, who has looked at it online, how many viewings it has had and the feedback from those viewings, the details of any offers etc, saving you hours and hours of work and improving your lines of communication with clients. It can write detailed property descriptions with no prompts needed, write industry specific content for your blog, social media and email marketing, and even design the emails.
Estate Agency X...
Driven by the belief that 'You don't know what you don't know,' Estate Agency X is dedicated to elevating the industry. Running a business can be a lonely place which is why Estate Agency X is open to all agents, regardless of Iceberg partnership, we shape the future of estate agency together by offering access to world-class mentors and successful agents. Through events, workshops, and podcasts, we share insights for growth and modernisation from those who have successfully transformed their practices and grown businesses.
Last year Lifesycle generated over £55m worth of fees for our clients
1. Content
Constantly nurturing your entire database with engaging, educational or entertaining content is critical not just for you to stay top of mind but in order to give your team the insights they need for step 2.
2. Insights
By integrating CRM data with insights on what your database reads online, our AI identifies prime opportunities for your team, like targeting a valuation from 3 years ago now exploring content on selling.
3. Slowing down
Adopting this method is new to estate agency, traditionally fast-paced and focused on contacting everyone in search of a rare lead. Surprisingly, your team will need guidance to embrace a slower, more targeted approach.
4. Speeding up
After learning to slow down, the team can focus on outcomes rather than output. For example, is the goal 100 calls or securing 3 new listings? If it's the latter, the number of calls becomes irrelevant; achieving it in fewer calls allows for shifting focus to other tasks.
