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Latest news
How Keystone tripled performance with AI – a story of change, courage and results
When Keystone first partnered with Iceberg Digital, their goal was simple: to work smarter, not harder. At the time, each individual in the business was generating around £35,000. Like many agencies, they were juggling too many systems, repetitive manual tasks and a constant feeling that there had to be a better way.
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From ZMOT to LMOT: Why Google Isn’t Your Biggest Marketing Channel Anymore
Homeowners are no longer Googling — they’re asking AI. The way people discover estate agents has shifted from the Zero Moment of Truth to the Language Moment of Truth. Here’s how Neuron 2 and Uzair make your agency visible in this new AI-first era.
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"The Frasers" Are Coming: What the Next Generation Means for Estate Agency
At EA X 10, I told a story about my 17-year-old son, Fraser. It wasn’t really about him, it was about what he represents. A new generation is preparing to enter the workforce, one that won’t just use AI, they’ll start with it. And if the industry doesn’t wake up, these “Frasers” are going to eat traditional estate agencies for breakfast.
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