Prepare: AI's Impact on business

What You Need to Know, Why It Matters, and What’s Next By Mark Burgess. In a world where AI is no longer optional, Prepare cuts through the noise. From Mark Burgess, the visionary entrepreneur behind Iceberg Digital and one of the UK’s leading voices on digital transformation, comes a powerful, practical guide to understanding AI’s true impact on business. At a time when so-called AI "experts" seem to be everywhere (often without a track record to match), Prepare brings clarity, credibility, and hard-won insight. Drawing on decades of experience building real businesses and pioneering data-driven systems, Burgess demystifies AI and explains what it truly takes for it to work, not just today, but over the long term. This isn’t about hype or gimmicks. It’s about laying the right foundations. Through vivid storytelling and real-world examples, Prepare will help you spot the difference between trend-chasing and future-proofing and give you the confidence to lead in the AI era. AI is here. The future is happening now. The only question is: are you prepared?