Estate Agency Is Still Being Run Like It’s 2005.
Estate agency has changed less in two decades than almost any other industry. Most agencies still rely on: CRMs that only work if staff constantly feed them data. Prospecting by postage and guesswork. Disconnected marketing tools that don’t talk to each other and a growing headcount just to stand still. The result is simple, low revenue per employee, high admin costs, and fragile profitability. While other industries have embraced automation, data, and AI to scale intelligently, estate agency has been left behind. Iceberg Digital exists to change that. Listen to our Founder and Best-Selling Author on AI and Business, Mark Burgess explain it in simple terms in the video.
Not Software. An Operating System.
Iceberg Digital is not a CRM company and we’re not a collection of bolt-on tools. We’ve built an AI Operating System for Estate Agents — a single connected platform that replaces: Traditional CRMs, Prospecting software, Marketing automation tools, Nurture systems, Compliance and admin-heavy workflows. In many cases, even your website. Instead of people working for software, Iceberg software works for your people.
Case Study: from low-fee local agency to £700k powerhouse
In 2018, Keystone was a small, local agency turning over £120,000 a year from 50–60 sales and a flat £1,500 fee. Fast forward to 2024, they’ve hit £700,000 turnover, charge up to 1.75%, and lead their market. How did they do it?
The AI Operating System
Introduction to the concept of an AI Operating System tailored for estate agencies. Streamlined operations, enhanced client engagement, and increased efficiency.
AI-Powered Prospecting That Delivers Valuations
Most agents sit on databases full of untapped opportunity because nothing connects the dots. Iceberg’s AI continuously analyses: Your CRM data, Buyer and vendor behaviour, Competitor listings, Market activity and thousands of external data points. It identifies instruction-ready opportunities before competitors even know they exist. This replaces: Prospecting by post, Guesswork, Door knocking and Chasing cold leads. Your database becomes a living growth engine, not a filing cabinet.
AI-Enhanced Marketing That Wins Instructions
Estate agents don’t lose instructions because they lack skill. They lose them because they lack time. Uzair, Iceberg’s conversational AI, creates personalised, on-brand content at scale, including: Blogs, Property descriptions, Vendor and landlord updates, Nurture communications and more. Combined with Neuron websites, your marketing and website: Adapts to each visitor in real time, Shows the right message at the right moment, Ensures you are 1 of 1, not 1 of 3. This replaces: Inconsistent marketing, Generic content and “We’ll do it later” brand building.
An AI-Driven CRM That Transforms Everyday Work
Traditional CRMs rely on humans to function. If data isn’t entered, nothing happens. Lifesycle replaces that model entirely. It automates: Lead qualification, Follow-ups, Property matching, Buyer and vendor journeys, Compliance workflows and Task management. With AML, ID checks, contracts, alerts, and marketing all built in. This reduces admin, lowers staffing pressure, and frees your team to focus on what actually generates revenue — relationships and results.
Shane’s Morning: Mind blowing AI for Estate Agents
Imagine this: You’re getting ready for a valuation appointment, and while you’re busy preparing yourself, an AI-driven market appraisal presentation is being created for you – effortlessly. Sounds like a dream, right? With Uzair 2.0, that vision is about to become a reality. Uzair 2.0 is the latest evolution of Iceberg Digital’s AI-powered assistant for estate agents. Designed to save you time and streamline your workflow, this update focuses on one key objective: making your life easier while boosting your agency’s productivity.
Join the industry’s most cutting-edge and forward-thinking brands.
How Lifesycle Saves My 1 Branch 60k a year!
Dave Gibbons isn’t an estate agent—he’s an entrepreneur running a successful one-branch agency, and he knows the value of smart business decisions. For him, Lifesycle isn’t just software; it’s a strategy that’s saving £60,000 a year in admin costs while keeping his agency ahead of the competition. In this video, Dave shares why Lifesycle is the only system that truly delivers results and why it’s transforming the industry’s most forward-thinking agencies. Watch now to see why he made the switch.
How Lifesycle Changed The Game For Us
Holly Boylan, Operations Director of one of the UK’s most modern and fastest-growing self-employed estate agency models, shares how Lifesycle completely changed the game for their business. What was once just a static database is now a powerful, intelligent system that helps their agents uncover hidden opportunities, engage the right clients at the right time, and work more efficiently than ever before. Watch the video to see why they made the switch and why you should too.
Learn more about our Neuron websites
Neuron personalises your website by instantly adapting content to match each visitor's profile, just as your team would in person. Leveraging Lifesycle's insights, Neuron tailors the site to showcase relevant successes and actions, such as highlighting valuation booking options and sold properties nearby for sellers or property search tools for buyers. Mark Burgess, CEO of Iceberg Digital explains more in this short video...
Our awards
We, like many of you, don’t enter them as they are a paid for nonsense, so instead here is what real customers have to say about working with us:
Katie Cromwell
Founder of the award-winning estate agency, No. 86
What advice would you give to other small or new agents worried about the cost of Lifesycle?
Matt Giggs
Founder of the Giggs Group & Industry Trainer
"How Lifesycle doubled our database in 6 months"
Steve Beercocks
Director of 10 Branch Beercocks
"We needed a way of operating that the other CRM's couldn't offer"
Chris Watkins
Industry Thought Leader
"It really is half the price of a crap neg"
Ben Roberts
Director of Keystone
“Working with Iceberg Digital changed my life”
Frequently asked questions
Below are some of the most commonly asked questions we receive from our clients. If you have any other questions, please don't hesitate to contact us.
How can Lifesycle benefit my business?
Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.
Is Lifesycle easy to use?
Yes! Lifesycle is designed with the user in mind, and our platform is intuitive and easy to navigate. We also provide training and support to ensure that you get the most out of our platform.
Is Lifesycle suitable for small businesses?
Absolutely! Lifesycle is designed to be scalable, so it can grow with your business. Whether you are a small, independent agency or a large, multi-office enterprise, Lifesycle can help you achieve your business goals.
How can I get started with Lifesycle?
It's easy! Simply book a demo with one of our experts, and we'll walk you through our platform and answer any questions you may have.
Latest news
Systemise the predictable so you can humanise the exceptional
The real shift is not AI Scouts, it is the operating system behind them
