EAX Podcast | Burgess & Brady vs Watkin

Discover what makes a great estate agency with Chris Watkin in the latest Estate Agency X Podcast. From 11 years of Watkin Sofa Chats to his "house analogy," Chris unpacks the DNA of success, why storytelling matters, and how agents can elevate their businesses. A must-listen for agents ready to stand out!

Unlock the secrets behind successful content strategies in the estate agency world with the legendary Chris Watkin, renowned for his "Watkin sofa chats." In this episode, Chris sits down with hosts Mark Burgess and Rob Brady to reflect on over 11 years of his iconic interviews and shares what keeps him motivated to showcase the DNA of great estate agencies.

We dig into the heart of the estate agency scene, exploring why agents do what they do and how they can elevate their businesses today. Chris also reveals insights from the countless videos he’s recorded, offering a unique "house analogy" that illustrates what’s truly needed to build a strong and sustainable agency—not just renowned strategies, but a fresh perspective that encourages agents to think differently.

From crafting storytelling-driven content to adapting to changing audience preferences, this episode unpacks actionable ways to stand out in a crowded market. Chris highlights how meaningful content, with the right technology, creates opportunities for long-term growth, turning interest into genuine trust and connection.

Whether you're seeking inspiration, practical advice, or a deeper understanding of what it takes to thrive in estate agency in 2025, this episode delivers on all fronts.

Tune in to reignite your passion and take your strategy to the next level.

Listen to the 'Estate Agency X' on your preferred podcast channel here

Book a demo

Unlock the transformative power of our estate agency solutions. Whether it's Lifesycle, Uzair, Neuron, or all three, our cutting-edge products redefine how you harness business potential. Lifesycle is the the world's-first estate agency software combining CRM and marketing in one platfrom. Neuron AI-based websites personalises customer experiences, and boosts conversion rates, while Uzair, the first Microsoft-approved AI assistant for the industry, empowers you to streamline your everyday tasks.

First Name*

Last Name*

Email*

Phone*

Company*

Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*

Confirm

Latest news

Browse all post

EAX Podcast | Mastering Operations & Growth

Running a small estate agency is tough, but smart operations make all the difference. Mark and Rob chat with Ben Moser, Operations Director at Petermans, on tracking key stats, refining lettings, and using the right tools to scale. Ben also shares how mindset and support networks fuel long-term success.



The Lion Awakes: Iceberg Digital Prepares to Roar at the 2025 Summit

Iceberg Digital has remained quietly patient, watching from the sidelines as others in the estate agency technology industry made bold claims and lofty promises. We’ve focused on doing what we do best, innovating. As Estate Agent Today highlights in their latest article, it’s our turn to step out of the shadows and let the industry hear us roar



How a Trump Presidency Could Accelerate AI Adoption in Business

The landscape of global business has always been shaped by technology, but few factors have driven change as rapidly as artificial intelligence (AI). With the return of Donald Trump to the White House, combined with his alignment with influential tech leaders like Elon Musk, the pace of AI adoption could see a dramatic increase.

