Daniel Priestley on how data collection is now key in your business

“Whatever business you think you're in, your actually also in the data business” (Daniel Priestley)

 

In this short clip taken from our most recent EA X Conference in London, Daniel Priestley spoke about how US presidential elections are won and how that creates a new era of modern marketing. So, how does our brand new tool called ‘Forms’ relate to this?

 

By using this new tool, you will be able to collect detailed insights on your current and future clients needs, wants, interests and experiences. By harnessing and collecting this data, you can automatically retarget them with adverts that will resonate with them, all within Lifesycle automatically. With forms you will be able to carry out tasks such as:

 

- Create simple questionnaires that you can send out to your local market, which you can then in turn, create adverts based on the responses people have answered.

 

- Create landing pages for your downloadable guides or e-books where you want to capture a persons information before they download and read it. Connect this up to dynamic audiences so these people are pulled into a bespoke audience so you can then advertise to them. 

 

- Create surveys for your clients to review their experiences with you which will directly go into Lifesycle for you to review and act on. 

 

- Create a basic contact us form for your website with those contacts being pulled straight into Lifesycle. 

 

You now have the ability to unlock new insights on your future customers by providing them with relevant content based on what they want to see. No more just relying on a lead qualifier such as an instant valuation, and no more frustrations around not being able to harness any data you may have collected because there is no way of turning this into useful information for marketing. ‘Forms’ in Lifesycle is a game changer for how you collect data. We are not in the social marketing era, we are now in the data marketing era and with ‘Forms’ you can ensure you stay ahead of the rest. 

Regardless of if you are a current Lifesycle customer or not you can find out more about this by registering for our free webinar on how this incredible new function in Lifesycle will change the way you attract people to your business and allow you to get more data whilst providing a great experience go here to register for the webinar.

If you're not already a Lifesycle user and would like to find out more information about our innovative Estate Agency software that actually generates new business you can book in for a call here.