EAX Podcast | Built to Break the Rules
Discover how Avocado Property built one of the UK’s most respected agency brands by scaling personal brand, ditching outdated tactics and creating a model where agents earn more, with less stress and more freedom. A must for leaders ready to do things differently.
What if your agency model wasn’t just outdated, it was holding you back?
In this episode, we sit down with Ian Macbeth and Mike Robson, the founders of Avocado Property, a brand now recognised across the UK for doing estate agency completely differently. No offices. No suits. No scripts. Just standout results, local leadership, and a system that lets agents earn more by being more of themselves.
Launched with borrowed time and big belief days before the UK’s first lockdown, Avocado has since grown into a network of over 30 self-employed agents, many earning six figures, some hitting £600k+ a year, with less stress and more autonomy than traditional agency ownership ever allowed.
But this isn’t a story about revenue. It’s a blueprint for relevance.
Ian and Mike didn’t tweak the rules. They broke them. From ditching corporate lingo and paper leaflets to prioritising personal brand and digital-first marketing, they built a model that reflects how modern buyers behave and what ambitious agents actually want. You’ll hear how they:
- Built one of the UK’s most followed and respected agency brands from scratch
- Structured a business that empowers agents to lead locally with national-level strategy
- Use content, tech and storytelling to put homes in front of real buyers not just portals
- Turned property sales into a fun, community-first experience
- Created a leadership philosophy that challenges the tired, copy-paste agency norm
If you’re a business owner and leader who knows you’re capable of more but feel held back by a system that no longer fits, you need to hear this.
This isn’t just about Avocado. It’s about what’s next for you.
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