EAX Podcast | Built to Break the Rules
Discover how Avocado Property built one of the UK’s most respected agency brands by scaling personal brand, ditching outdated tactics and creating a model where agents earn more, with less stress and more freedom. A must for leaders ready to do things differently.
What if your agency model wasn’t just outdated, it was holding you back?
In this episode, we sit down with Ian Macbeth and Mike Robson, the founders of Avocado Property, a brand now recognised across the UK for doing estate agency completely differently. No offices. No suits. No scripts. Just standout results, local leadership, and a system that lets agents earn more by being more of themselves.
Launched with borrowed time and big belief days before the UK’s first lockdown, Avocado has since grown into a network of over 30 self-employed agents, many earning six figures, some hitting £600k+ a year, with less stress and more autonomy than traditional agency ownership ever allowed.
But this isn’t a story about revenue. It’s a blueprint for relevance.
Ian and Mike didn’t tweak the rules. They broke them. From ditching corporate lingo and paper leaflets to prioritising personal brand and digital-first marketing, they built a model that reflects how modern buyers behave and what ambitious agents actually want. You’ll hear how they:
- Built one of the UK’s most followed and respected agency brands from scratch
- Structured a business that empowers agents to lead locally with national-level strategy
- Use content, tech and storytelling to put homes in front of real buyers not just portals
- Turned property sales into a fun, community-first experience
- Created a leadership philosophy that challenges the tired, copy-paste agency norm
If you’re a business owner and leader who knows you’re capable of more but feel held back by a system that no longer fits, you need to hear this.
This isn’t just about Avocado. It’s about what’s next for you.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
Why Most AI Implementations Will Fail in Estate Agency
AI adoption in estate agency is accelerating, but most implementations will fail. Not because agents avoided AI, but because they adopted it the wrong way. The biggest threat is not technology, it is fragmentation.
Read more
Why Your First Experience with AI Felt Disappointing
Many estate agents try AI and walk away unimpressed. The problem is not the technology. The problem is that generic AI only ever delivers generic results. The real power appears when AI is trained with who you are.
Read more
AI is Not a Magic Robot: Why Strong Processes Come First
AI is not here to fix broken estate agencies. It is here to scale the ones that already understand how they work. The biggest mistake agents make with AI is expecting it to invent clarity, when clarity must exist first.
Read more