EAX Podcast | Built to Break the Rules

Discover how Avocado Property built one of the UK’s most respected agency brands by scaling personal brand, ditching outdated tactics and creating a model where agents earn more, with less stress and more freedom. A must for leaders ready to do things differently.

What if your agency model wasn’t just outdated, it was holding you back?

In this episode, we sit down with Ian Macbeth and Mike Robson, the founders of Avocado Property, a brand now recognised across the UK for doing estate agency completely differently. No offices. No suits. No scripts. Just standout results, local leadership, and a system that lets agents earn more by being more of themselves.

Launched with borrowed time and big belief days before the UK’s first lockdown, Avocado has since grown into a network of over 30 self-employed agents, many earning six figures, some hitting £600k+ a year, with less stress and more autonomy than traditional agency ownership ever allowed.

But this isn’t a story about revenue. It’s a blueprint for relevance.

Ian and Mike didn’t tweak the rules. They broke them. From ditching corporate lingo and paper leaflets to prioritising personal brand and digital-first marketing, they built a model that reflects how modern buyers behave and what ambitious agents actually want. You’ll hear how they:

Built one of the UK’s most followed and respected agency brands from scratch
Structured a business that empowers agents to lead locally with national-level strategy
Use content, tech and storytelling to put homes in front of real buyers not just portals
Turned property sales into a fun, community-first experience
Created a leadership philosophy that challenges the tired, copy-paste agency norm

If you’re a business owner and leader who knows you’re capable of more but feel held back by a system that no longer fits, you need to hear this.

This isn’t just about Avocado. It’s about what’s next for you.

Book a demo

Unlock the transformative power of our estate agency solutions. Whether it's Lifesycle, Uzair, Neuron, or all three, our cutting-edge products redefine how you harness business potential. Lifesycle is the the world's-first estate agency software combining CRM and marketing in one platfrom. Neuron AI-based websites personalises customer experiences, and boosts conversion rates, while Uzair, the first Microsoft-approved AI assistant for the industry, empowers you to streamline your everyday tasks.

First Name*

Last Name*

Email*

Phone*

Company*

Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*

Latest news

Browse all post

EAX Podcast | Built to Break the Rules



Shane's Morning: Mind blowing AI for Estate Agents

Imagine this: You’re getting ready for a valuation appointment, and while you’re busy preparing yourself, an AI-driven market appraisal presentation is being created for you – effortlessly. Sounds like a dream, right? With Uzair 2.0, that vision is about to become a reality.



A Must Read: Prepare: AI's Impact on business

In a world where AI is no longer optional, Prepare cuts through the noise. From Mark Burgess, the visionary entrepreneur behind Iceberg Digital, two-time best-selling author, and one of the UK’s leading voices on digital transformation, comes a powerful, practical guide to understanding AI’s true impact on business.

