From Ultra Marathons to Business Leadership
Ian Macbeth, Managing Partner of Avocado Property, shares insights on scaling a business, building a strong brand culture, and leveraging digital marketing. Ian's passion for ultra-marathon running also provides valuable lessons on personal and professional growth.
Welcome to the latest episode of the Estate Agency X Podcast! This week, your host Rob Brady is joined by guest Ian Macbeth, the Managing Partner of Avocado Property. Ian, who is not only a father and podcaster but also an Ultra Marathon Athlete, makes his second appearance on the show.
In this exciting episode, we dive into the remarkable growth of the Avocado brand, which has now expanded to include an impressive 32 partners. Ian shares invaluable insights on scaling a business, emphasising the importance of understanding your ideal client and harnessing the power of automated video marketing.
But it's not just about numbers and marketing tactics. We explore the significance of cultivating a strong brand culture and selecting the right type of agents to partner with. Ian provides practical advice on creating a cohesive and motivated team, highlighting the positive impact this can have on your agency's success.
Furthermore, we delve into how Ian's passion for ultra marathon running and his dedication to training have influenced him both personally and professionally. Find out how endurance sports can shape one's character and enhance their skills as a business owner and leader.
And of course, we couldn't neglect the ever-evolving world of digital marketing. Ian shares his expertise on the latest trends you should be focusing on, offering valuable insights to help you stay ahead in this competitive industry.
Tune in to this episode of the Estate Agency X Podcast to gain inspiration from Ian Macbeth's incredible journey, learn from Avocado Property's expansion strategies, and discover how you can leverage digital marketing to take your agency to new heights.
Listen to it here on Apple or find it on any of your favourite devices
Also, watch other episode videos here
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
What Replaces CRM Software in Estate Agency?
CRM software has been part of estate agency for so long that most people no longer question why it exists. It is simply assumed to be necessary, unavoidable, and fixed. But the question agents are increasingly asking is no longer which CRM to use. It is what replaces CRM software in estate agency altogether?
Read more
Systemise the predictable so you can humanise the exceptional
This video from Mark Burgess explores how estate agencies can rethink the way instructions are won. By systemising predictable processes and timing human interaction properly, agencies can create far more consistent and scalable results.
Read more
The real shift is not AI Scouts, it is the operating system behind them
If you read the headlines, you would think the disruption in estate agency right now is all about AI prospecting, with AI Scouts as it is sending shockwaves through the industry. That is the visible part. But it is not the most important part. What is actually happening is far more significant, and most agents are missing it entirely.
Read more