How to Compete with the ‘Big Boys’ Without Slashing Your Fees
Independent estate agents often feel forced to lower their fees to compete with online agencies or corporate giants. But the most successful agents never win on price, they win on value. Here’s how you can compete at the top level, charge premium fees, and win more instructions, without ever being the cheapest option.
Why Agents Feel the Pressure to Cut Fees...
Vendors often say:
💬 "Another agent said they’d do it for 0.75%…"
💬 "Online agents only charge £999 upfront, why should I pay you more?"
But when agents drop their fees, they don’t just lose revenue, they lose perceived value.
The Real Secret to Charging More
Agents who charge higher fees don’t convince vendors to pay more, they simply make it obvious why they should. Here’s how:
Brand Trust: People pay more for brands they believe in. Become a trusted expert through valuable content, market insights, and consistent marketing. Your CRM is the heart of your data and so this content must be going out on auto pilot to the right people at the right time from INSIDE that software.
Elite Service: Offer something competitors don’t, a seamless, data-driven selling experience powered by AI and automation. Something you can demonstrate in their living room on an iPad.
Data-Backed Success: Use AI-driven marketing to showcase why your agency consistently sells for the best price, not just why you’re ‘cheaper’.
Build a Brand That Attracts Premium Fees by having better personalised communication with your audience directly from your CRM.
When agents use AI-powered marketing, they don’t chase instructions—they attract them.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Mobile Number*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Any other information
Please confirm that it is okay for us to contact you about this information as well as our products and services. By confirming, you also agree to the use of cookies to enhance your experience. (You will always have the right to unsubscribe or manage your cookie preferences at any point in the future.)*
Latest news
What if your AI found the problems you didn’t know you had?
AI becomes much more interesting when it stops waiting for you to ask the right question. Uzair recently uncovered problems inside an estate agency that management didn’t know were happening. What happens when AI doesn’t just find them, but starts dealing with them too?
Read more
Podcast: AI Won’t Transform Estate Agency Until We Change How Estate Agency Works
Mark Burgess, our CEO, recently joined The Estate Agent Consultancy podcast to talk about why simply adding AI to the way estate agencies already work misses the real opportunity — and how data, AI and a completely different operating model could reshape the industry over the next few years.
Read more
Think changing estate agency CRM is too difficult? This agency just did it in minutes.
There are estate agents all over the country using a CRM they probably wouldn't choose if they were starting again today. Then comes the thought that stops everything. “But imagine moving all our data.” How long would it take? What would be involved? How much disruption would it cause? That's exactly the problem Shift was created to solve.
Read more