Lifesycle 3 Arrives
The continual development of Lifesycle rolls into Lifesycle 3 this December, with some of the new functions arriving just in time, considering current market conditions.

The highly anticipated Lifesycle 3 connects so many parts of the Marketing and CRM process, from national brands to 1-branch independents, that agents across the UK will benefit from the 1 million data points it will access. Along with the new Taskforce and 'Rocks' dashboard, agents will get invaluable insights and actionable lists on who to call and when to get new valuations, win existing market appraisals, and get more viewings.
Mark Burgess, CEO of Iceberg Digital, the creators of Lifesycle, says:
"Lifesycle is hands down the best software an agent can use for generating new listings and then selling and letting them; on the flip side, we are non-existent for property management."
Although deliberate, rather than trying to be good at everything, Iceberg Digital firmly believe that everything is downstream of lead generation.
Lifesycle focuses on generating more sales and lettings listings and, further, helping the agents work more efficiently to get those properties to the completion stage for sales or offer agreed for lettings.
Mark continues, "For us, that is the crucial part of the front office and the lifeblood of the business. Lifesycle is an exciting concept, as the past two decades have seen all-in-one software, classed as Sales, Lettings and Property Management. However, two decades ago, the strategies for winning new business were very different."
Lifesycle's niche approach of winning more business and helping agents get to completion or let agreed quicker has led to it winning so much of the software market in such a short space of time. In addition, there are now so many great solutions for Referencing and Property Management that it is no longer an obstacle for many agents to have more specialised software with reduced staffing costs and increased profit.
Developed by Iceberg Digital, Lifesycle is the World's-first Estate Agency software that combines traditional Estate Agency CRM and Marketing software in one platform. Lifesycle allows you to manage your everyday tasks as an Estate Agent while delivering ongoing communication, gathering automatic feedback, and identifying where the best opportunities for new instructions are likely to be.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
The Hidden Costs of Fragmented AI
Are you juggling a multitude of individual AI tools, hoping to boost efficiency? This approach, while seemingly innovative, often introduces more problems than it solves, directly impacting your agency's Revenue Per Employee (RPE) and future viability.
Read more
Why Most AI Implementations Will Fail in Estate Agency
AI adoption in estate agency is accelerating, but most implementations will fail. Not because agents avoided AI, but because they adopted it the wrong way. The biggest threat is not technology, it is fragmentation.
Read more
Why Your First Experience with AI Felt Disappointing
Many estate agents try AI and walk away unimpressed. The problem is not the technology. The problem is that generic AI only ever delivers generic results. The real power appears when AI is trained with who you are.
Read more



