New episode of Estate Agency X
S2 EP1 - Michael Poole. In this episode we talk about how he grew the business, how to learn to delegate and how after all this time he is reinventing the way the business works again.
Michael Poole Estate Agents was formed in 1994 and now operates from 9 branches across Teesside, selling 200 properties every month. Sworn in as a Justice of the Peace for Cleveland Commission Area in 1998, currently Bench Chairman for Cleveland Magistrates Court and appointed as Vice Lord-Lieutenant of County Durham in 2021. In this episode we talk about how he grew the business, how to learn to delegate and how after all this time he is reinventing the way the business works again.
To listen on an iPhone go here. Or just search for Estate Agency X on your preferred podcast platform and don't forget to subscribe in order to get notified when new episodes go live.
Finally - you can join the Estate Agency X Facebook group where agents discuss the episodes and the future of estate and letting agency here.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
How Keystone tripled performance with AI – a story of change, courage and results
When Keystone first partnered with Iceberg Digital, their goal was simple: to work smarter, not harder. At the time, each individual in the business was generating around £35,000. Like many agencies, they were juggling too many systems, repetitive manual tasks and a constant feeling that there had to be a better way.
Read more
From ZMOT to LMOT: Why Google Isn’t Your Biggest Marketing Channel Anymore
Homeowners are no longer Googling — they’re asking AI. The way people discover estate agents has shifted from the Zero Moment of Truth to the Language Moment of Truth. Here’s how Neuron 2 and Uzair make your agency visible in this new AI-first era.
Read more
"The Frasers" Are Coming: What the Next Generation Means for Estate Agency
At EA X 10, I told a story about my 17-year-old son, Fraser. It wasn’t really about him, it was about what he represents. A new generation is preparing to enter the workforce, one that won’t just use AI, they’ll start with it. And if the industry doesn’t wake up, these “Frasers” are going to eat traditional estate agencies for breakfast.
Read more