Podcast | Going Beyond Start-Up
Explore the start-up journey of Pete and Jon, founders of Mortlock & Joyce, as they share how they broke free from corporate constraints to create an estate agency authentic to them. Find out what they learnt, how to find your perfect client and what the next step looks like for them.
Are you tired of the corporate constraints in your current role as an estate agent? Do you dream of breaking free and establishing your own agency, where you can offer clients a truly personalised service tailored to their needs?
In this episode, Mark and Rob sit down with Pete and Jon, the founders of Mortlock & Joyce, to dig into their inspiring start-up journey from corporate agents to setting up their independent estate agency. They share the honest highs and lows of their three-year adventure, offering invaluable insights into how they navigated challenges and capitalised on opportunities.
Curious about how Pete and Jon identified their ideal clients and carved out a profitable niche in the competitive South-East London and Kent property markets? They discuss their backgrounds, expertise, and the pivotal role of coaching in their path to success. Whether you're debating between going solo or forming a partnership, their experiences shed light on the pros and cons of each approach.
Technology plays a crucial role in staying ahead in today's market. Pete and Jon reveal their strategies for investing in the right tools to streamline operations and enhance client satisfaction.
Looking to the future, they outline their ambitious goals and how they plan to expand their footprint in the industry. Whether you're already contemplating a career shift, this episode offers a refreshing perspective on starting your own estate agency.
Watch Or Listen Here - Estate Agency X Podcast
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
Uzair 2.5 has arrived and this is just the beginning
Uzair 2.5 marks a huge step forward in our vision for an AI that learns, adapts and becomes a true partner for estate agents. This update unlocks a new level of intelligence and fluidity, yet it is still only the start of what is coming. Uzair 2.5 is here to make your life easier, listen to her explain what she can do in this video .
Read more
The invisible black hole swallowing estate agency productivity
Most estate agents are working inside a black hole without even knowing it. Data goes in but it never comes back out. In today’s new era of agency, that invisible problem is costing agents instructions, productivity and revenue.
Read more
Why the most profitable agents in 2026 will work very differently
A new level of efficiency is emerging in estate agency. Less labour, more output, more instructions and a dramatic rise in RPE. The agents adopting this approach are not waiting for the market to improve. They are outperforming it.
Read more



