Why Daniel Priestley is backing this estate agency tech
You’ve probably seen Daniel Priestley’s name everywhere lately — after that viral Diary of a CEO episode. But here’s what he said about Iceberg Digital… and why it matters for estate agents.
You might have seen Daniel Priestley recently go viral after his appearance on Diary of a CEO — watched by 1 in 50 UK adults.
What you might not have seen… is what he said about Iceberg Digital.
“Why I am so passionate about Iceberg is what they actually do is perfectly in line with the big trends that are coming.”
– Daniel Priestley
In a short but powerful video, Daniel shares why he’s passionate about what we do — and why estate agency is no longer just about listings, applicants and transactions. It’s about data.
“Whoever collects the most useful data wins the game… That’s the new game in town.”
That’s exactly the game we’ve been building for over a decade and you need a Big Data CRM to do it.
If you’re curious what that looks like in practice — and how tools like Lifesycle and Neuron are transforming estate agencies into data-first businesses — we’d love to show you.
🎥 Watch the 1-minute video of Daniel talking above
Then, when you’re ready...
✅ Book a Demo — and see it live in action
This isn’t about the future of estate agency. It’s about who’s already building it.
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