Why do you feel Lifesycle is so important for the industry?
We asked Tony Beales, Director of Millbanks Estate Agents, why he feels Lifesycle is so important for the industry: listen to what he had to say.
Tony Beales, Director of Millbanks Estate Agents, believes you should constantly improve, and following his taking over the reins at Millbanks twenty-nine years ago, Tony has ensured this ethos is at the heart of the business.
This ongoing commitment to development, not only for himself and his team but for the industry as a whole, led Tony to be awarded the coveted Brand Ambassador of the Year award by The Guild.
Holding such high regard for the industry and following his unequivocal reputation within the industry, we found it necessary to ask Tony this necessary question:
"Why do you feel Lifesycle is so important for the Industry?"
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
Why Most AI Implementations Will Fail in Estate Agency
AI adoption in estate agency is accelerating, but most implementations will fail. Not because agents avoided AI, but because they adopted it the wrong way. The biggest threat is not technology, it is fragmentation.
Read more
Why Your First Experience with AI Felt Disappointing
Many estate agents try AI and walk away unimpressed. The problem is not the technology. The problem is that generic AI only ever delivers generic results. The real power appears when AI is trained with who you are.
Read more
AI is Not a Magic Robot: Why Strong Processes Come First
AI is not here to fix broken estate agencies. It is here to scale the ones that already understand how they work. The biggest mistake agents make with AI is expecting it to invent clarity, when clarity must exist first.
Read more



