Why do you feel Lifesycle is so important for the industry?
We asked Tony Beales, Director of Millbanks Estate Agents, why he feels Lifesycle is so important for the industry: listen to what he had to say.
Tony Beales, Director of Millbanks Estate Agents, believes you should constantly improve, and following his taking over the reins at Millbanks twenty-nine years ago, Tony has ensured this ethos is at the heart of the business.
This ongoing commitment to development, not only for himself and his team but for the industry as a whole, led Tony to be awarded the coveted Brand Ambassador of the Year award by The Guild.
Holding such high regard for the industry and following his unequivocal reputation within the industry, we found it necessary to ask Tony this necessary question:
"Why do you feel Lifesycle is so important for the Industry?"
Latest news
Singularity: The AI Operating System Roadmap Redefining Estate Agency Profitability
The estate agency landscape is undergoing a profound transformation. Discover how Iceberg Digital's journey to 'Singularity' is set to revolutionise your agency's operations, boost Revenue Per Employee, and secure your future relevance. A waiting list is now building for early access.
Read more
Why Disciplined Automation, Not Just 'Smart' AI, Will Reshape Estate Agency Negotiation
The future of estate agency negotiation isn't about replacing humans with 'smarter' machines, but about leveraging AI for the disciplined, repetitive tasks humans often neglect. Discover how this shift will redefine your agency's efficiency and RPE.
Read more
Why AI Tools Won’t Transform Estate Agency Until the Business Model Changes
AI is making estate agents faster, but not necessarily more profitable. Real transformation will come when agencies redesign their business around AI — not just add new tools.
Read more



