Watch Mark Burgess explain the principles of Lifecycle
Making Independent Estate Agents more profitable by leveraging cutting edge technology to create a future where they are indispensable.
What makes us different
Everything you need in one place
AI prospecting that gets you valuations
Estate agents fail to uncover hidden opportunities within their databases by not connecting the dots, leading to untapped potential and lost revenue.
Lifesycle’s advanced AI prospecting goes beyond traditional CRMs by constantly analysing your data, the properties being advertised online by your competitors, along with 1000’s of external data sources such as new births, new jobs etc to identify new listing opportunities, it updates your previous valuation statuses to show them content that appeals and writes compelling and completely personalised messages as to why those prospects should consider your agency.
AI Marketing that wins instructions
Estate agents lack the time to create content and even if they do that work they do not have the systems required to automatically put the right kind of content in front of the right people at the exact right moment.
Uzair AI creates bespoke, brand-specific content and Lifesycle will then deliver that content to the right people at the right moments on auto pilot. With a Neuron website, your website will leverage AI to personalise the client experience, adapting in real-time to showcase relevant content, properties, valuation options, and more, to ensure you are always top of mind when it comes to being given the instruction.
AI-Driven CRM that transforms everyday work
Disconnected tools and outdated CRMs create inefficiencies, leaving estate agents overwhelmed with repetitive tasks and missed opportunities for client engagement.
Lifesycle completely replaces traditional CRMs, managing every aspect of your day-to-day operations through AI-powered automation. From task management and automated follow-ups to automated property matching with our famous 'Heads Up Property Alerts', along with AML, ID and Title Deed checks built in, digital contracts, portal Lead Management and so much more. Lifesycle streamlines it all. Work on any device to not only simplify your workflow but reduce the manpower required.
Case Study: from low-fee local agency to £700k powerhouse
In 2018, Keystone was a small, local agency turning over £120,000 a year from 50–60 sales and a flat £1,500 fee. Fast forward to 2024, they’ve hit £700,000 turnover, charge up to 1.75%, and lead their market. How did they do it?
Shane’s Morning: Mind blowing AI for Estate Agents
Imagine this: You’re getting ready for a valuation appointment, and while you’re busy preparing yourself, an AI-driven market appraisal presentation is being created for you – effortlessly. Sounds like a dream, right? With Uzair 2.0, that vision is about to become a reality. Uzair 2.0 is the latest evolution of Iceberg Digital’s AI-powered assistant for estate agents. Designed to save you time and streamline your workflow, this update focuses on one key objective: making your life easier while boosting your agency’s productivity.
Frequently asked questions
Below are some of the most commonly asked questions we receive from our clients. If you have any other questions, please don't hesitate to contact us.
How can Lifesycle benefit my business?
Lifesycle is more than just estate agency software, it’s a complete platform built to help you generate more business, win more instructions and run a more efficient operation. Designed for both startup and established estate agents, it replaces outdated CRMs and disconnected tools with one intelligent, AI-powered system that allows you to uncover new opportunities, streamline your day-to-day tasks, automate lead nurturing and deliver personalised experiences to clients. Agencies like Keystone have used Lifesycle to grow from £120,000 to over £700,000 in turnover, No.86 scaled from a solo startup to a thriving six-person team charging 1.5% plus VAT, and Avocado have gone from an unknown startup to becoming one of the most recognised and successful estate agency brands in the UK. These are just a few examples—there are countless agents using Lifesycle to rewrite what success looks like in their local market. Lifesycle is built around our mission to transform estate agency through technology and expertise, and it delivers on our promise of AI-powered prospecting, marketing that wins instructions and a CRM that streamlines everyday work. When you use Lifesycle, you’re not just adopting software, you’re stepping into the future of estate agency.
Is Lifesycle easy to use?
Yes! Lifesycle is designed with the user in mind, and our platform is intuitive and easy to navigate. We also provide training and support to ensure that you get the most out of our platform.
Is Lifesycle suitable for small businesses?
Yes, Lifesycle is not only suitable for small businesses, it was built with them in mind. Many of the most successful estate agencies using Lifesycle today started out as solo agents or small teams looking for a smarter way to grow without being overwhelmed. From No.86, who launched as a one-person startup and now operate with a six-strong team and premium fee structure, to Keystone, who scaled from £120,000 in annual turnover to £700,000 and became the leading agent in their area, to Avocado, who turned a fresh brand into one of the most recognised names in UK estate agency—these stories all began with small businesses. What they had in common was the ambition to work smarter, not harder, and a willingness to embrace technology that could evolve with them. Lifesycle combines AI prospecting, intelligent marketing, and a powerful CRM into one system that simplifies the complex, giving small agencies the tools they need to compete with and outperform much larger rivals. And these are just a few examples—there are dozens more just like them, proving that with Lifesycle, size is no barrier to success.
How can I get started with Lifesycle?
It's easy! Simply book a demo with one of our experts, and we'll walk you through our platform and answer any questions you may have.
Just some of the 100's of agents that use us...
Learn more about our Neuron websites
Neuron personalises your website by instantly adapting content to match each visitor's profile, just as your team would in person. Leveraging Lifesycle's insights, Neuron tailors the site to showcase relevant successes and actions, such as highlighting valuation booking options and sold properties nearby for sellers or property search tools for buyers.
Our awards
We, like many of you, don’t enter them as they are a paid for nonsense, so instead here is what real customers have to say about working with us:
Katie Cromwell
Founder of the award-winning estate agency, No. 86
What advice would you give to other small or new agents worried about the cost of Lifesycle?
Matt Giggs
Founder or the Giggs Group & Industry Trainer
"How Lifesycle doubled our database in 6 months"
Steve Beercocks
Director of 10 Branch Beercocks
"We needed a way of operating that the other CRM's couldn't offer"
Chris Watkins
Industry Thought Leader
"It really is half the price of a crap neg"
Ben Roberts
Director of Keystone
“Working with Iceberg Digital changed my life”
Revenue Calculator
See how much the average agent's revenue increases by using Lifesycle and following our unique methods...
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