Iceberg AI Summit 2026: The Future of Estate Agency & AI Operating Systems
On 6th September 2026, Mark Burgess revealed what comes next for estate agency. Not another CRM update. Not another AI buzzword. This Summit breaks down why the industry is dividing, why Revenue Per Employee is the only metric that truly matters, and why AI Operating Systems — not disconnected tools — will define the next decade. Watch the full four-part series below.
Part 1: The Estate Agency Model Is Broken (And Hard Work Won’t Fix It)
For years, estate agency has been told the same story: Work harder. Hire more people. Add more tools. In this opening part of the Iceberg AI Summit 2026 keynote, Mark Burgess explains why that thinking is fundamentally broken. Why modern estate agency work is unfinishable, how technology promised to save time but actually created more work, why burnout isn’t a people problem, it’s a structural problem and the real reason profits are thinner now than they were decades ago. This is not a talk about AI hype. It’s about understanding why the current model no longer works and why the solution isn’t another CRM. This is Part 1 of a 4-part mini-series and each episode is approx. 26 minutes.
Part 2: Revenue Per Employee: The Metric That Decides Who Survives
Turnover, instructions, market share: none of them tell you the truth! In Part 2 of this keynote, Mark Burgess introduces the single most important metric in estate agency that almost no one is managing properly: Revenue Per Employee (RPE). You’ll learn: Why hiring more people often makes agencies weaker, not stronger, how RPE exposes whether your business can actually turn effort into profit, why two agencies in the same market can have completely opposite outcomes and how high-growth industries think about leverage, not labour. This is the moment the conversation shifts from doing more to building better. Part 2 of a 4-part Iceberg AI Summit 2026 mini-series is Approx. 26 minutes.
Part 3: Why Estate Agencies Don’t Need Another CRM (They Need an Operating System)
CRMs tell you what happened. They don’t tell you what to do next. In Part 3, Mark Burgess explains the critical difference between: Disconnected tools shouting for attention and an AI Operating System that orchestrates work intelligently. This episode covers: Why attention, not data, is the real bottleneck. How operating systems quietly run the world’s most valuable companies, why context is everything when it comes to AI and how estate agency has reached the limits of the “add another tool” approach. This is the conceptual shift most agents haven’t seen yet but will have to. Part 3 of the 4-part Iceberg AI Summit 2026 mini-series is approx. 26 minutes.
Part 4: The Future of Estate Agency: One Good Agent Doing the Work of Five
This isn’t about replacing people. It’s about respecting human limits. In the final part of the Iceberg AI Summit 2026 keynote, Mark Burgess brings everything together and explains what the next era of estate agency actually looks like. You’ll discover: Why AI isn’t “magic” and why that matters, the real role humans play in the future of agency, how great agents will be amplified, not replaced and why the divide in the industry has already arrived. This is the roadmap forward for those who choose to take it. The Final episode: Part 4 of a 4-part Iceberg AI Summit 2026 mini-series is approx. 26 minutes.
Ask Mark your questions right now!
Well ok, maybe not human Mark but AI Mark! Mark has trained an AI version of himself to be able to answer all your burning questions that you might have about using an AI operating system in your Estate Agency, how it works, if it is right for you and anything else you can think of or you can simply ask to book in for a call about it all. Give it a try now.
Buy Mark's Best-selling book - Prepare: AI's impact on business
"In a world where AI is no longer optional, Prepare cuts through the noise. From Mark Burgess, the visionary entrepreneur behind Iceberg Digital and one of the UK’s leading voices on digital transformation, comes a powerful, practical guide to understanding AI’s true impact on business. At a time when so-called AI "experts" seem to be everywhere (often without a track record to match), Prepare brings clarity, credibility, and hard-won insight. Drawing on decades of experience building real businesses and pioneering data-driven systems, Burgess demystifies AI and explains what it truly takes for it to work, not just today, but over the long term. This isn’t about hype or gimmicks. It’s about laying the right foundations. Through vivid storytelling and real-world examples, Prepare will help you spot the difference between trend-chasing and future-proofing and give you the confidence to lead in the AI era."
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