The secret weapon behind so many of the UK’s leading Estate Agents.
Our mission is transforming estate agency through technology and expertise. Software, Websites, Networking and Training.
Mark Burgess, the Founder of Iceberg Digital created our eco system based on The Estate Agency Business Journey methodology, for agency owners seeking excellence that are tired of the same old thing. If that is you. Welcome home!
The UK's leading cutting edge Estate Agency Software
Making Independent Estate Agents more profitable by leveraging cutting edge technology to create a future where they are indispensable.
Just some of the 100's of agents that use us...
Learn about Iceberg Digital from our founder
Our founder Mark Burgess is a celebrated author of two best-selling business books, renowned for his insights on the powerful intersection of marketing and data in building unstoppable companies. With features on Sky TV and Forbes, he is a thought leader and speaker, engaging audiences across the globe. His significant contributions to the PropTech industry have earned him a lifetime achievement award. As the co-host of the UK's top podcast on estate agency entrepreneurship and business, Mark offers essential guidance to estate agency owners and leaders.
AI-Driven CRM That Transforms Everyday Work
Disconnected tools and outdated CRMs create inefficiencies, leaving estate agents overwhelmed with repetitive tasks and missed opportunities for client engagement. Lifesycle completely replaces traditional CRMs, managing every aspect of your day-to-day operations through AI-powered automation. From task management and automated follow-ups to automated property matching with our famous 'Heads Up Property Alerts', along with AML, ID and Title Deed checks built in, digital contracts, portal Lead Management and so much more. Lifesycle streamlines it all. Work on any device to not only simplify your workflow but reduce the manpower required.
AI Marketing that wins instructions
Estate agents lack the time to create engaging, personalised marketing content and even if they do that work they do not have the sophisticated systems required to automatically put the right kind of content in front of people at the exact right moment, risking their ability to stay top-of-mind with prospects. Uzair AI creates bespoke, brand-specific content effortlessly. Whether crafting blogs, nurture emails, or social media posts, and Lifesycle will deliver consistent, high-quality marketing tailored to your agency’s voice, usp’s and value to the right people at the right moments on auto pilot. With a Neuron website, your website will leverage AI to personalise the client experience, adapting in real-time to showcase relevant content, properties, valuation options, and more, to ensure you are not 1 of 3 agents being asked out to value a property but are 1 of 1 being given the instruction.
AI prospecting that gets you valuations
Estate agents fail to uncover hidden opportunities within their databases by not connecting the dots, leading to untapped potential and lost revenue. Lifesycle’s advanced AI prospecting goes beyond traditional CRMs by constantly analysing your data, the properties being advertised online by your competitors, along with 1000’s of external data sources such as new births, new jobs etc to identify new listing opportunities, it updates your previous valuation statuses to show them content that appeals and writes compelling and completely personalised messages as to why those prospects should consider your agency.
Our awards
We, like many of you, don’t enter them as they are a paid for nonsense, so instead here is what real customers have to say about working with us:
Katie Cromwell
What advice would you give to other small or new agents worried about the cost of Lifesycle?
Matt Giggs
"How Lifesycle doubled our database in 6 months"
Steve Beercocks
"We need a way of operating that the CRM's couldn't offer"
Chris Watkins
"It really is half the price of a crap neg"
Ben Roberts
“Working with Iceberg Digital changed my life”
Discover where you are in The Estate Agency Business Journey Today!
Before you look into our software, find out where your business sits on the path towards excellence.
Answer 26 questions and we’ll predict where you are, you can see if you think we are right and we'll show you how we can help...
The ONLY software you will ever need for your Estate Agency to thrive.
Digital contracts
Send your contracts out electronically for instant signing.
Beautiful Drag and drop email marketing
Get more opens, clicks, and sales with the #1 email marketing platform for Estate Agents.
Nurture journeys
Build relationships with customers and prospects on auto pilot.
Instant valuation tools
Send your lead gen directly into your marketing platform and track them all the way to completion.Nev
Task Management platform
Stay organised as a team and easily pick up each others work.
AI Assistant
Harness the power of AI to make your business more productive.
Lead gen Landing page creation
Instantly create web forms to capture leads directly into your software.
A blog builder
Get an instant blog for your business with over 200 useful articles.
Content creation tools
Create written or video blogs with or without the help of AI.
Social Media scheduling and sharing tools
Schedule your blog content to go live on social media over the coming weeks or months.
Monthly company newsletter
Stay consistent with your monthly newsletter by letting Lifesycle take care of it for you every month, without lifting a finger.
Off the shelf content for blogs and social
No time to create your own content? No problem, get 4 free articles every month.
Live prospecting tools
Know the exact right moment to contact prospects.
Live viewing prospecting
Get alerts when applicants are looking at specific properties in detail.
Beautiful web-based market appraisal presentations
Impress sellers and landlords post appraisal with slick proposals.
Automated Viewing feedback collection
Let Lifesycle gather all of your viewing feedback for you.
Automated portal enquiry qualification
Save hours not having to reply to every portal enquiry by letting Lifesycle do the qualification for you.
Automated property matching
Never have to manually ‘run’ a match again.
Online applicant registration and property alerts
Impress your buyers with automated and pinpoint property alerts.
Happy home moving anniversary emails.
Stay top of mind on the properties you have sold in the past.
Online AML Checks straight into your database
Send your customers links to perform AML checks and get instant approvals directly in your software.
Online ID checks straight into your database
Send your customers links to perform ID checks and get instant approvals directly in your software.
Online offer forms straight into your database
Allow buyers to fully qualify their offers online, saving your time and effort.
Online PIQ’s straight into your database
New instruction and complete online PIQ’s that go directly into the property file.
Split chains and editable Sales Milestones
Split your chains and customise your Sales Progression milestones.
Automated Sold near you emails.
Automatically keep past valuations updated about successes that you sell or let near them.
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Frequently asked questions
Below are some of the most commonly asked questions we receive from our clients. If you have any other questions, please don't hesitate to contact us.
What is Lifesycle?
Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.
What is Lifesycle?
Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.
What is Lifesycle?
Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.
What is Lifesycle?
Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.
Automated property matches in 2023
Leads generated for our clients in 2023
People being nurtured in the UK property market
Fees generated for our clients in 2023
What makes us so different?
We were made for the disruptors. Those looking for a better way.
Innovation
If you are happy with the way you work and feel no need to change there are plenty of Estate Agency softwares out there for you. Iceberg Digital was created for those people that have a nagging feeling that there must be a better way. For people that are willing to go through the pain of change in order to lead from the front.
Knowledge
In business we do things the best way we know how. Until we are shown a better way. At Iceberg we are not just about software but access to a whole new World for your business. From our own in house Elite Performance Coaches that have been agents right through to giving you the chance to learn from and work with some of the best business mentors in the world.
The very core of our brand
Our purpose
Our purpose is to simplify and improve the moving process.
Our purpose
Our purpose is to simplify and improve the moving process.
Our purpose 3
Our purpose is to simplify and improve the moving process.
Our values
The principles that guide us in pursuit of our vision and mission
Be an expert
Through continued learning and self-development, we support and encourage everyone to improve their knowledge and themselves as a person.
We want to recognise everyone as a reliable source of technique and skill, whose ability to judge and make the right decision is a natural desire and supports our vision.
Be an expert 2
Through continued learning and self-development, we support and encourage everyone to improve their knowledge and themselves as a person.
We want to recognise everyone as a reliable source of technique and skill, whose ability to judge and make the right decision is a natural desire and supports our vision.
Be an expert 3
Through continued learning and self-development, we support and encourage everyone to improve their knowledge and themselves as a person.
We want to recognise everyone as a reliable source of technique and skill, whose ability to judge and make the right decision is a natural desire and supports our vision.
Our Founder and CEO
Mark Burgess is the author of two best-selling business books on how marketing and data work to create unstoppable companies. Has been featured on both Sky TV and Forbes, speaks regularly on stage around these subjects both nationally and internationally and has been shortlisted for a lifetime achievement award in the PropTech industry.
Latest news
The Truth About Going Alone
AI in Estate Agency: Learn At Our Workshop Before It’s Too Late!
Why Estate Agents must move beyond CRMs and embrace big data platforms before it is too late
Iceberg Digital in the press
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Advance your career with us
Guided by the discovery of truth, we use intelligence and analysis to understand the world. We foster communication and forward-thinking as we pioneer new and revolutionary ways of working.