The one thing busy Estate & Letting Agents are forgetting
Right now the market is busy but Estate and Letting Agents are so busy, they are forgetting one key aspect to their business that will come back to bite them.
Right now the market is busy but Estate and Letting Agents are so busy, they are forgetting one key aspect to their business that will come back to bite them.
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For years, estate agency has been told the same story:
Work harder. Hire more people. Add more tools.
In this opening part of the Iceberg AI Summit 2026 keynote, Mark Burgess explains why that thinking is fundamentally broken.
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The estate agency world is changing, and success now hinges on profound business transformation, empowering agents to achieve unprecedented growth and personal fulfilment. Discover how an AI Operating System is enabling real agents to systemise the predictable, humanise the exceptional, and redefine their future.
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In a competitive market, merely meeting expectations is no longer enough. Discover how embracing 'unreasonable hospitality' through technology and AI can transform your estate agency, delivering unparalleled service and significantly boosting your Revenue Per Employee.
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