The superhuman guide to content marketing
Regardless of what type of marketing tactics you use, content should be the driving force. As the world has evolved, marketing has too and it is often argued that content marketing is the only marketing left.
Regardless of what type of marketing tactics you use, content should be the driving force. As the world has evolved, marketing has too and it is often argued that content marketing is the only marketing left.
Traditional marketing methods no longer worked like they once did and nowadays, effective marketing comes down to creating high quality content, which is then shared across the web. High quality content isn’t just information that is well written, but is information that is of real value to your potential clients. Educate your clients with appropriate information and demonstrate how you are vital. Creating and distributing this kind of relevant, valuable information will then help you turn prospects into buyers and buyers into long-term clients. Create content and information that people actually want to consume.
Content marketing is a win-win situation for your company and its customers. Your potential clients get the information they require and you get to demonstrate your expertise, securing your company as the “go to” place in the potential clients head. The aim of content marketing is to provide valuable information to users for free, creating a trusting relationship with them, eventually leading them to make a purchase.
Before starting your new approach to marketing, you have to un-think everything that you have previously learned about marketing. Instead of trying to tell the world how great your company is, explain why your company is useful and the answer to every problem. Sell the benefits of your business, not the products. Whilst it may sound alien right now, once you understand it you will wonder why you’ve waited until now to implement it.
8 key content marketing tips:
- Create a content strategy
- Define your target audience
- Be original and creative
- Aim for quality, not quantity
- Share to your social media channels
- Reuse old content
- Use short and simple titles that get the point across and grab attention
- Ensure that your content is engaging, entertaining and educating
5 successful content marketing ideas:
- Write a ‘How to’ guide
- Create an informative yet interesting video tutorial
- Post a ‘Top tips’ article
- Write a post predicting the future of the industry
- Conduct an interview with an industry expert and post onto your blog
Valuable content marketing may not be easy but it is an essential tool if you are going to grow and sustain a successful business in today’s web-driven world.
If you're not already a Lifesycle user and would like to find out more information about our innovative Estate Agency software that actually generates new business you can book in for a call here.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
The 4 Best Podcasts Every UK Estate Agent Should Be Listening To
In today’s fast-moving property market, learning never stops. We’ve rounded up four of the most valuable UK-based estate-agency podcasts — the ones that consistently deliver new thinking, real-world strategy, and insights from the industry’s leading voices. Plug in, listen, and let these ideas challenge and inspire you.
Read more
Neuron: The Website That Thinks Before It Loads and Gets You Found by ChatGPT
In this video, Iceberg Digital CEO Mark Burgess introduces Neuron, the next evolution in estate agency websites — one that not only personalises every visitor’s journey but also makes your agency discoverable in the age of AI assistants like ChatGPT, Google Gemini, and Claude.
Read more
How Keystone tripled performance with AI – a story of change, courage and results
When Keystone first partnered with Iceberg Digital, their goal was simple: to work smarter, not harder. At the time, each individual in the business was generating around £35,000. Like many agencies, they were juggling too many systems, repetitive manual tasks and a constant feeling that there had to be a better way.
Read more