Why the marketing you were doing 10 years ago no longer works

Way back in 2017, Mark Burgess, CEO of Iceberg Digital, was explaining to our industry what content marketing is and how you can use it in your business to make your marketing more engaging for your potential audience. Nowadays, everyone is on the bandwagon. But what is the secret to doing it well.

Almost a decade has past since the CEO of Iceberg Digital, Mark Burgess recorded this video. We can't write any jokes about how he had more hair then as he had no hair then and still has none today but the principles of what he was explaining back then are more relevant today than ever before. You can watch the video by clicking on it above.

Book a demo

Unlock the transformative power of our estate agency solutions.

Whether it's Lifesycle, Uzair, Neuron, or all three, our cutting-edge products redefine how you harness business potential. Lifesycle is the the world's-first estate agency software combining CRM and marketing in one platfrom. Neuron AI-based websites personalises customer experiences, and boosts conversion rates, while Uzair, the first Microsoft-approved AI assistant for the industry, empowers you to streamline your everyday tasks.



Thank you

Thanks for reaching out. We will get back to you soon.

Oops! Something went wrong while submitting the form.

Latest news

Browse all posts

Become Unstoppable in Your Marketplace: Harnessing The Power of Lifesycle, Neuron, and Uzair

In the competitive world of estate agency, standing out is no small feat. With cutting-edge tools like Lifesycle, Neuron, and Uzair, estate agents have unprecedented access to technology that not only enhances operations but positions them to become truly unstoppable in their marketplace.



Podcast | Estate Agency X 9 Insights

A month after Estate Agency X 9, Mark and Rob revisit the game-changing insights from the event. From Daniel Priestley's branding wisdom to panel discussions on growth, they explore how agents are turning these lessons into action. Tune in for strategies to thrive in the "new era" of estate agency.



Why 2025 Could Be the Year You Finally Break Free from Working IN Your Estate Agency

The EA X 18 Cores Business Accelerator Program is your opportunity to step back from working IN your business and start leading it toward real growth and freedom. With the Class of 2024 coming to a close, this is your last chance to join our only 2025 intake before the doors close until 2026.

