The Secret Of Content Marketing
Way back in 2017, Mark Burgess, CEO of Iceberg Digital, was explaining to our industry what content marketing is and how you can use it in your business to make your marketing more engaging for your potential audience. Nowadays, everyone is on the bandwagon. Iceberg Digital, for those agents that want to stay at the forefront of innovation.
Way back in 2017, Mark Burgess, CEO of Iceberg Digital, was explaining to our industry what content marketing is and how you can use it in your business to make your marketing more engaging for your potential audience. Nowadays, everyone is on the bandwagon.
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Latest news
What Replaces CRM Software in Estate Agency?
CRM software has been part of estate agency for so long that most people no longer question why it exists. It is simply assumed to be necessary, unavoidable, and fixed. But the question agents are increasingly asking is no longer which CRM to use. It is what replaces CRM software in estate agency altogether?
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Systemise the predictable so you can humanise the exceptional
This video from Mark Burgess explores how estate agencies can rethink the way instructions are won. By systemising predictable processes and timing human interaction properly, agencies can create far more consistent and scalable results.
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The real shift is not AI Scouts, it is the operating system behind them
If you read the headlines, you would think the disruption in estate agency right now is all about AI prospecting, with AI Scouts as it is sending shockwaves through the industry. That is the visible part. But it is not the most important part. What is actually happening is far more significant, and most agents are missing it entirely.
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