A brief explanation of Lifesycle by Mark Burgess
In this short video, the CEO of Iceberg Digital, Mark Burgess, gives a brief overview of how Lifesycle is helping agents work smarter.
Lifesycle is the World's-first and ONLY solution available to Estate Agents combining traditional Estate Agency CRM and Marketing software in one platform.
For agents wanting to succeed in this digital world, Lifesycle allows you to manage your everyday tasks as an Estate Agent while delivering ongoing communication, gathering automatic feedback, and identifying where the best opportunities for new instructions are likely to be.
Centralise Your Data
Lifesycle centralises all your needs in one platform; Marketing, Listings and Leads – a World-first, allowing you to work smarter through automation and actionable lists.
- A single source of truth - meaning you have one central database and one unique user.
- No more archived data - your contacts are always active and forever engaged.
Free up your Time
Leave the hard work to Lifesycle. Instead, browse through the many already available automation rules, easily activated with a click.
- Automatically sharing new listings with your community.
- Automatic viewing feedback.
- Automatic portal lead qualification.
- Not to mention the very obvious marketing automation and automatically updating your contacts' details (a biggie).
Expand Into New Areas
Lifesycle enables you to create boundaries of specific areas of interest by continually mining your data and identifying properties that are either not yet on the market or on the market with another agent - providing you with a list of new contacts to communicate with traditionally or through marketing automation.
- No more tick lists that don't work.
- Create or draw any area, boundary, or street and watch the magic happen.
Improve Your Customer Experience
Lifesycle enables potential Buyers and Tenants to register themselves directly into your database, receive instant property matches and automatically qualify themselves.
- Allowing you more time to focus on building relationships and providing a best-in-class customer experience.
Book your demo today and join thousands of other agents who have discovered how Lifesycle will get you more listings, grow your business, and remove your reliance on portals.
Latest news
Why Disciplined Automation, Not Just 'Smart' AI, Will Reshape Estate Agency Negotiation
The future of estate agency negotiation isn't about replacing humans with 'smarter' machines, but about leveraging AI for the disciplined, repetitive tasks humans often neglect. Discover how this shift will redefine your agency's efficiency and RPE.
Read more
Why AI Tools Won’t Transform Estate Agency Until the Business Model Changes
AI is making estate agents faster, but not necessarily more profitable. Real transformation will come when agencies redesign their business around AI — not just add new tools.
Read more
The Uncomfortable Truth: Why AI Will Outperform and Eventually Replace Traditional Negotiators
The estate agency landscape demands peak performance. Are your negotiators consistently maximising every opportunity, or are unseen inefficiencies impacting your revenue? It's time to explore how AI can elevate your agency's operational data and RPE.
Read more



