EA X Podcast - Ian MacBeth - What if an agent went totally digital?
What if a highly successful agent running a multi branch agency as MD, decided that the money being spent on traditional touting and advertising was not worth it and decided to open up on his own and never do any of that but instead only invest in modern methods? It would be in interesting experiment right? Well, Ian MacBeth has done just that.

What if a highly successful agent running a multi branch agency as MD, decided that the money being spent on traditional touting and advertising was not worth it and decided to open up on his own and never do any of that but instead only invest in modern methods? It would be in interesting experiment right? Well, Ian MacBeth has done just that and in this episode we find out what happened.
You can listen to this episode by searching for Estate Agency X on your prefered podcast platform or by clicking here.
Also don't forget to join the Estate Agency X Facebook group if you are interested in topics around the future of Estate Agency - You can find the group here.
Latest news
Singularity: The AI Operating System Roadmap Redefining Estate Agency Profitability
The estate agency landscape is undergoing a profound transformation. Discover how Iceberg Digital's journey to 'Singularity' is set to revolutionise your agency's operations, boost Revenue Per Employee, and secure your future relevance. A waiting list is now building for early access.
Read more
Why Disciplined Automation, Not Just 'Smart' AI, Will Reshape Estate Agency Negotiation
The future of estate agency negotiation isn't about replacing humans with 'smarter' machines, but about leveraging AI for the disciplined, repetitive tasks humans often neglect. Discover how this shift will redefine your agency's efficiency and RPE.
Read more
Why AI Tools Won’t Transform Estate Agency Until the Business Model Changes
AI is making estate agents faster, but not necessarily more profitable. Real transformation will come when agencies redesign their business around AI — not just add new tools.
Read more



