From Old School to High Tech.
Systems and processes that empower your team to have more meaningful and rewarding work.
In this episode titled "From Old School to High Tech," host Mark Burgess interviews Elliot Lamerton and James Burgess from Elliot Lee Estate Agents. The discussion revolves around the journey of the agency, which went from a traditional estate agency business to a technology-driven one, resulting in streamlined systems and processes that empower their team to have more meaningful and rewarding work. The conversation covers topics such as how the agency recruits and builds a team from the ground up that stays, the challenges they faced during the transition, and the benefits they have seen since embracing technology. Listeners will learn how Elliot Lee Estate Agents has transformed their business by leveraging technology to automate time-consuming administrative tasks, freeing up their team's time to have more meaningful conversations with customers. The result has been a more efficient and effective team that can provide a better service to their customers, resulting in increased customer satisfaction and loyalty. If you're interested in learning about how an estate agency has successfully embraced technology and transformed its business, this is an episode you won't want to miss. Tune in to watch them share their journey since 2004, and the valuable lessons they have learned along the way.
Listen to it here on Apple or find it on any of your favourite devices.
Also, watch other episode videos.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Mobile Number*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,399 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as our products and services. By confirming, you also agree to the use of cookies to enhance your experience. (You will always have the right to unsubscribe or manage your cookie preferences at any point in the future.)*
Latest news
Podcast: The AI Brain and the Human Brain
At the start of 2026, Mark Burgess said something important: The biggest problem coming for estate agents wouldn’t be AI itself. It would be the explosion of cool-looking AI from random suppliers. At the time, it sounded negative. Today, it’s starting to look obvious. In this podcast he dives further into the problem facing Estate Agents.
Read more
The End of “AI Features” — Introducing the Brain
Every CRM is adding AI right now. On the surface, it looks like progress but underneath, very little has actually changed. Now something new is entering the market and it is changing the entire operating system of Estate Agency.
Read more
Why Traditional Estate Agency CRM Software Is No Longer Enough for Modern UK Agencies
Are you still relying on traditional CRM software to drive your estate agency forward? Many agents are discovering that these systems, while functional, simply don't meet the demands of today's fast-paced market. It's time to explore why a new approach is essential.
Read more



