Podcast | A Blend of Tech & Touch
Explore Brown's Estate Agents' journey with Kerry Brown, co-founder, from teacher to property entrepreneur. Uncover strategic scaling, tech advances, and customer focus that are fueling the growth of their estate agency in South Sheilds.
Unlock the secrets behind the remarkable transformation of Brown's Estate Agents as Kerry Brown, co-founder reveals how a teacher's passion for education evolved into a thriving career in the property industry. By tuning in, you'll get an insider's perspective on the strategic shifts and technological advancements that propelled a modest letting agency into a full-service estate agency. Discover how Kerry and her partner Paul surmounted the challenges of transitioning from manual, paper-based methods to software, and expanded their reach from rentals to sales, all while navigating the shifts brought about by online property portals.
Experience firsthand how building and maintaining strong customer relationships transforms good businesses into great ones, resonating across industries from hospitality to estate agency. Kerry shares success stories, reinforcing the power of personalised service whether it's through social media or face-to-face interactions. Learn from Brown's Estate Agents' hiring of talent, the blend of technology and tradition, and the paramount importance of exceptional service in an age where customer experience can make or break your business.
Finally, we peel back the curtain on the competitive world of estate agency, where setting and smashing sales targets is the name of the game. Kerry recounts the motivational strategies that keep her team driven and the pride that comes from passionate work, offering valuable takeaways for businesses aiming to stand out in a crowded market. From sharing marketing strategies with clients to personalising the customer's online journey, this episode is full of innovative ideas, all aimed at achieving that delicate balance between modern efficiency and the indispensable human touch.
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