Podcast | A Blend of Tech & Touch
Explore Brown's Estate Agents' journey with Kerry Brown, co-founder, from teacher to property entrepreneur. Uncover strategic scaling, tech advances, and customer focus that are fueling the growth of their estate agency in South Sheilds.
Unlock the secrets behind the remarkable transformation of Brown's Estate Agents as Kerry Brown, co-founder reveals how a teacher's passion for education evolved into a thriving career in the property industry. By tuning in, you'll get an insider's perspective on the strategic shifts and technological advancements that propelled a modest letting agency into a full-service estate agency. Discover how Kerry and her partner Paul surmounted the challenges of transitioning from manual, paper-based methods to software, and expanded their reach from rentals to sales, all while navigating the shifts brought about by online property portals.
Experience firsthand how building and maintaining strong customer relationships transforms good businesses into great ones, resonating across industries from hospitality to estate agency. Kerry shares success stories, reinforcing the power of personalised service whether it's through social media or face-to-face interactions. Learn from Brown's Estate Agents' hiring of talent, the blend of technology and tradition, and the paramount importance of exceptional service in an age where customer experience can make or break your business.
Finally, we peel back the curtain on the competitive world of estate agency, where setting and smashing sales targets is the name of the game. Kerry recounts the motivational strategies that keep her team driven and the pride that comes from passionate work, offering valuable takeaways for businesses aiming to stand out in a crowded market. From sharing marketing strategies with clients to personalising the customer's online journey, this episode is full of innovative ideas, all aimed at achieving that delicate balance between modern efficiency and the indispensable human touch.
Watch or listen here
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Phone*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,299 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as products and services. (You will always be given the right to unsubscribe at any point in the future)*
Latest news
The Hidden Costs of Fragmented AI
Are you juggling a multitude of individual AI tools, hoping to boost efficiency? This approach, while seemingly innovative, often introduces more problems than it solves, directly impacting your agency's Revenue Per Employee (RPE) and future viability.
Read more
Why Most AI Implementations Will Fail in Estate Agency
AI adoption in estate agency is accelerating, but most implementations will fail. Not because agents avoided AI, but because they adopted it the wrong way. The biggest threat is not technology, it is fragmentation.
Read more
Why Your First Experience with AI Felt Disappointing
Many estate agents try AI and walk away unimpressed. The problem is not the technology. The problem is that generic AI only ever delivers generic results. The real power appears when AI is trained with who you are.
Read more