Podcast: Why good teams reject great AI tools
Why do good teams reject great AI tools? We’ve just recorded an episode with Shane Harris (Harris & Wood) that answers it. His team were given powerful AI systems. Their response? “They don’t work.” BUT - 30 days later - Same tools. Same people. → £50k of new business. So what changed?
Shane Harris gave his team powerful AI tools. Their response?
“They don’t work.”
If you’re introducing AI into your agency, this won’t surprise you. In this episode, we break down what actually happened inside Harris & Wood. Because the outcome didn’t stay that way.
Over £50,000 of new business in just over 30 days.
So what changed? It was not the AI, it was the way the team were working with it.
What this revealed is something most agencies are now experiencing:
AI doesn’t behave how teams expect it to.
It doesn’t give certainty.
It gives probability.
And when teams are used to working in certainty, they reject it.
This episode explores what broke, what shifted, and what that means for every agency trying to adopt AI right now.
Because the real issue isn’t whether the tools work.
It’s whether the business is ready to work differently.
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