What are dormant and active markets and why they are important
In this video, Mark Burgess, CEO of Iceberg Digital, successful entrepreneur, PropTech speaker & best-selling author explains what dormant and active markets are and why they are important in not just estate agency but all business
In this video, Mark Burgess, CEO of Iceberg Digital, successful entrepreneur, PropTech speaker & best-selling author explains what dormant and active markets are and why they are important in not just estate agency but all business. Once you understand how marketing to dormant markets works, you might then be interested in learning how marketing eco systems work, as they will tell you who is starting to move from the dormant to the active market and allow you to beat the competition to the punch. If this is something you are interested in learning more about you can book in for a call here.
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