What embracing digital means for estate agency

Since the UK first went into Lockdown in March 2020, more and more Estate Agents have been vocal about 'embracing digital' but unfortunately many of them are still 6 years behind the trends of what embracing digital actually means.

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From ZMOT to LMOT: Why Google Isn’t Your Biggest Marketing Channel Anymore

Homeowners are no longer Googling — they’re asking AI. The way people discover estate agents has shifted from the Zero Moment of Truth to the Language Moment of Truth. Here’s how Neuron 2 and Uzair make your agency visible in this new AI-first era.

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"The Frasers" Are Coming: What the Next Generation Means for Estate Agency

At EA X 10, I told a story about my 17-year-old son, Fraser. It wasn’t really about him, it was about what he represents. A new generation is preparing to enter the workforce, one that won’t just use AI, they’ll start with it. And if the industry doesn’t wake up, these “Frasers” are going to eat traditional estate agencies for breakfast.

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“The Bloodbath Has Begun”: AI Scouts Send Shockwaves Through the Estate Agency World

The room fell silent before erupting into nervous laughter and frantic note-taking. “The next era of estate agency will be a bloodbath,” warned Mark Burgess, CEO of Iceberg Digital, as he unveiled the company’s latest AI innovation — AI Scouts — at the Estate Agency X 10 event in London.

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