Why some estate agents thrive while others keep blaming the market
In every market, some estate agents are hitting record numbers while others claim it is the worst month in years. If you are still blaming the market for poor results, you are already on the wrong side of the industry divide. The truth is, it is not the market, it is your model.
The uncomfortable truth
Scroll through estate agency groups online and you will see the same refrain: September was slow, summer was the worst in years, there is no sign of things picking up. These agents speak as if the market itself is the problem, beyond their control.
Yet at the very same time, agents using modern AI software like Lifesycle are posting about their best months ever. We can see it in the data. They are not just surviving, they are thriving, winning instructions while others sit back waiting for things to improve. The truth is stark. There is a clear divide in our industry — and many agents do not even realise they are on the wrong side of it.
Why you might not know you are on the wrong side
The most dangerous place to be is thinking you are doing fine while actually being stuck. If your results are inconsistent, if you are missing valuations, or if you are telling yourself “the market is slow”, you are already on the wrong side of the divide.
Agents on the right side do not talk about slow months. They have systems that generate valuations, marketing that wins instructions, and AI-driven CRMs that do the heavy lifting. Meanwhile, agents relying on outdated CRMs and scattergun marketing are left frustrated, convinced the market is broken, when in reality it is their model that is broken.
The new era of estate agency
Mark Burgess predicted years ago that estate agency would split into two camps. One side would race to the bottom, cutting fees and blaming the economy, while the other would take off like rocket ships, powered by data, AI prospecting, and intelligent marketing.
That moment is no longer in the future, it is here. AI-powered tools like Lifesycle, Predict, Uzair and Neuron have changed what is possible. Prospecting is no longer about cold calls, it is about predictive insights. Marketing is no longer about sending the same letters or leaflets to everyone, it is about personalised content that gets instructions. CRM is no longer about transactions, it is about automation, nurturing and efficiency.
The question every agent must face
If you are still saying “it is the market”, you are already losing to agents who know how to win in any conditions. The divide is not imaginary, it is visible, and the gap is growing.
On one side are agents with excuses. On the other are agents with record-breaking results, powered by the best AI software for estate agents. Which side are you really on?
Because here is the truth: if your business is not performing as you expect, you are not unlucky, you are unprepared. And the longer you sit still, the bigger the gap becomes.
Book a demo
Unlock the transformative power of our estate agency solutions. Whether it's Lifesycle, Uzair, Neuron, or all three, our cutting-edge products redefine how you harness business potential. Lifesycle is the the world's-first estate agency software combining CRM and marketing in one platfrom. Neuron AI-based websites personalises customer experiences, and boosts conversion rates, while Uzair, the first Microsoft-approved AI assistant for the industry, empowers you to streamline your everyday tasks.
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Why some estate agents thrive while others keep blaming the market
In every market, some estate agents are hitting record numbers while others claim it is the worst month in years. If you are still blaming the market for poor results, you are already on the wrong side of the industry divide. The truth is, it is not the market, it is your model.
Read more