Why the marketing you were doing 10 years ago no longer works
Way back in 2017, Mark Burgess, CEO of Iceberg Digital, was explaining to our industry what content marketing is and how you can use it in your business to make your marketing more engaging for your potential audience. Nowadays, everyone is on the bandwagon. But what is the secret to doing it well.
Almost a decade has past since the CEO of Iceberg Digital, Mark Burgess recorded this video. We can't write any jokes about how he had more hair then as he had no hair then and still has none today but the principles of what he was explaining back then are more relevant today than ever before. You can watch the video by clicking on it above.
Latest news
Iceberg AI Summit Part 1: The Estate Agency Model Is Broken (And Hard Work Won’t Fix It)
For years, estate agency has been told the same story:
Work harder. Hire more people. Add more tools.
In this opening part of the Iceberg AI Summit 2026 keynote, Mark Burgess explains why that thinking is fundamentally broken.
Read more
Beyond Software: How Real Agents Are Transforming Revenue and Lives with AI
The estate agency world is changing, and success now hinges on profound business transformation, empowering agents to achieve unprecedented growth and personal fulfilment. Discover how an AI Operating System is enabling real agents to systemise the predictable, humanise the exceptional, and redefine their future.
Read more
Unreasonable Hospitality in Estate Agency: Leveraging Tech & AI for Exceptional Service and Growth
In a competitive market, merely meeting expectations is no longer enough. Discover how embracing 'unreasonable hospitality' through technology and AI can transform your estate agency, delivering unparalleled service and significantly boosting your Revenue Per Employee.
Read more



