Why the marketing you were doing 10 years ago no longer works
Way back in 2017, Mark Burgess, CEO of Iceberg Digital, was explaining to our industry what content marketing is and how you can use it in your business to make your marketing more engaging for your potential audience. Nowadays, everyone is on the bandwagon. But what is the secret to doing it well.
Almost a decade has past since the CEO of Iceberg Digital, Mark Burgess recorded this video. We can't write any jokes about how he had more hair then as he had no hair then and still has none today but the principles of what he was explaining back then are more relevant today than ever before. You can watch the video by clicking on it above.
Latest news
The future of Estate Agency is already here and this is the proof that it works.
This was the room last month: Forward-thinking agents. Real conversations about AI, revenue per employee, and scalable growth.
No hype. No gimmicks. Just structure, clarity and results and here is the hard proof in numbers that it works.
Read more
Connells' Latest Figures: A Wake-Up Call for Traditional Estate Agency Growth
Recent financial results from Connells Group highlight a critical challenge facing traditional estate agencies. It's time to question whether scaling through sheer manpower is truly sustainable or if a new approach is needed to drive profitability and future relevance.
Read more
The Keynote Every Estate Agent Needs to Hear
At the Iceberg AI Summit 2026, Mark Burgess, Best-selling author on AI & CEO of Iceberg Digital, delivered what many believe is the most important talk ever given to estate agents. The traditional estate agency model is breaking and working harder will not fix it. Watch the full talk here.
Read more