Working smart: What is the difference between an enquiry and a lead?
Every day you receive many email enquiries from the portals, but you don’t know whether this enquiry can do business with you until you qualify them and turn them into an actual lead. But how can you just get straight to the leads without needing to kiss the frogs first?
We know that not wasting your time during your working day is vital, to enable you to have meaningful conversions with people who are wanting to do business with you. The better the conversions with your leads, the more connected with you they become and will more likely become a customer. What you don’t want to be doing is the generic administration task of working out initially, who from your enquiries are actually leads. Instead, you want to have great conversions with your leads.
An estate agency poll found that only 60% of enquiries coming into estate agency branches converted into leads. This highlighted that a large amount of time is wasted in the conversion process which could be spent on delivering your customer experience. How many times have you chased a portal lead on the phone or email with no response, wondering why they even bothered, missed vital opportunities from a lead due to chasing too many enquiries coming in, or turned up to a viewing only to realise they can’t actually do business with you because they were not qualified enough to become an actual lead.
Lifesycle is helping agents be considerably more efficient at not just qualifying enquiries to leads automatically but then automatically following up with those leads around their specific circumstances in terms of needing a mortgage or having a property to sell, all whist the agent is busy delivering a better customer experience.
This is a new trend in Estate Agency and there are lots of weird and wonderful tools out there that do parts of the process but to see how the process should work in full we have created this useful guide on exactly how Lifesycle will turn your water to wine.
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