Campbell Macpherson: Change is inevitable. Successful change isn't!
Campbell Macpherson has a remarkable wealth of experience across a variety of industries enabling organisations to successfully instigate sustainable change for almost thirty years around the world. In this talk at EA X 7 Campbell helps the agents attending to understand how to implement successful change within their business.
Campbell Macpherson has been enabling organisations to successfully instigate sustainable change for almost thirty years across the UK, Europe, US, Australia, Asia and the Middle East. He has a remarkable wealth of experience across a variety of industries and business disciplines and has been a trusted adviser to CEOs and leadership teams, board member, Strategy Director, HR Director, Marketing Director, eBusiness Head and internal change leader. In this talk at EA X 7 Campbell helps the agents attending to understand how to implement successful change within their business from his years of experience.
You can listen to his talk on the Estate Agency X Podcast by searching for it and subscribing on your chosen podcast platform or you can listen to it directly here.
If you would prefer to watch the talk as live you can do so by clicking on the video above.
Book a call
Unlock the transformative power of our AI Operating System for Estate Agents. Designed to replace an agents prospecting tools, CRM, marketing tools, compliance tools and even their website in order to future proof their business and increase profit.
First Name*
Last Name*
Email*
Mobile Number*
Company*
Which best describes your estate agency?
Are you the final decision maker for technology and strategic investments in your company?
Affordability-We understand it is our job to show you the measurable ROI value Iceberg’s solutions can bring to your agency. The investment starts from £1,399 per month. If you did see the benefit of our platform, is this affordable?
Any other information
Please confirm that it is okay for us to contact you about this information as well as our products and services. By confirming, you also agree to the use of cookies to enhance your experience. (You will always have the right to unsubscribe or manage your cookie preferences at any point in the future.)*
Latest news
The Hidden Drain: Unmasking the Real Cost of Software Sprawl in Estate Agencies
Are disconnected systems silently eroding your agency's profitability? Many estate agents grapple with a patchwork of software, unaware of the significant hidden costs. Discover how this 'software sprawl' impacts your bottom line and stifles growth.
Read more
Beyond Rehiring: How AI Operating Systems Future-Proof Your Estate Agency After Redundancies
Facing the challenge of administrative redundancies? Before you consider rehiring, discover how leveraging advanced AI operating systems can not only fill the gap but also transform your agency's efficiency and profitability, driving significant revenue per employee.
Read more
Do Organisations Actually Have the Internal Capability to Use AI Technologies Effectively?
Artificial intelligence is rapidly becoming embedded into every corner of business. Every organisation is now being told the same thing:
“Adopt AI or fall behind.” But beneath the noise sits a far more important question: Do organisations actually have the internal capability to use these technologies effectively? Because in reality, most don't.
Read more



