Iceberg AI Summit Part 1: The Estate Agency Model Is Broken (And Hard Work Won’t Fix It)
For years, estate agency has been told the same story: Work harder. Hire more people. Add more tools. In this opening part of the Iceberg AI Summit 2026 keynote, Mark Burgess explains why that thinking is fundamentally broken.
This session looks at:
- Why modern estate agency work is unfinishable
- How technology promised to save time but actually created more work
- Why burnout isn’t a people problem — it’s a structural problem
- The real reason profits are thinner now than they were decades ago
This is not a talk about AI hype.
It’s about understanding why the current model no longer works — and why the solution isn’t another CRM.
▶️ This is Part 1 of a 4-part mini-series from the Iceberg AI Summit 2026.
Each episode is approx. 26 minutes.
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